Our formula

The Velo formula for B2B marketing to be proud of

B2B marketing to be proud of occurs when the Velo formula is all in sync

Our formula for “B2B marketing to be proud of” consists of three core components: Customer Experience, Integrated Marketing and Brand Communications. We believe these elements working together ensure your audience connect with your brand, your customers are nurtured towards an ultimate sales goal, and you turn engagement into long-term customer loyalty.

It’s this formula, along with more than a decade of knowledge, experience and marketing mastery that means we turn value into business impact.

Customer experience

Embed customer-centricity. Optimise every interaction to delight customers

Integrated marketing

Find and engage more/new customers with multichannel programmes and campaigns

Brand communications

Consistently reinforce your positioning with powerful, consistent and clear print, digital and video communications

B2B marketing
to be proud of

Whether we are working in one element or across the entire formula, our approach to every partnership and project is the same. This ensures we achieve consistent results that we are certain will be of the standard that we expect, to deliver B2B marketing to be proud of.

See how our formula has helped our clients

Our agency approach always starts with “why”

It is only with an in-depth understanding of the drivers behind brand comms, integrated marketing or customer experience that we craft B2B marketing our clients are proud of.

At Velo, all our team members understand this vital why-factor, which helps them build close relationships based on integrity, respect and value-led partnerships.

Our team

We always use the right people, at the right time who strive to deliver the best we can

We bill using “agency time” to make sure every aspect of Velo is available to every client. Although senior team members are involved in every relationship, our agency culture dictates only those who “do the right thing” join the team, so we are confident that every member of the Velo team will excel working with you.

Our skills

We collect, listen to and share our client feedback because it keeps us honest, accountable and powers our reputation

We gather insight formally through an independent research firm, and informally through close client relationships. By listening to our clients and our team we innovate, stay relevant and ensure everything we do delivers value.

Our story so far

We are fully committed to continuously building and sharing relevant knowledge

We never sit still. We pursue knowledge through the work we do and the people we work with. Every team member is encouraged to boost their expertise in B2B marketing. We share our knowledge to take our clients with us on this journey.

Meet the team
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