Read David's Blogs

Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team

B2B, B2B content, B2B Research, Content Marketing, Professional Services, Technology

How to conduct good discovery interviews

B2B marketing to a niche must be based on solid research. As a result, we’ve developed our own version of a discovery call in our mission to support companies targeting a niche. Traditionally used in sales, for us a discovery call is a chance to explore and understand complicated products and services quickly, especially […]