You sell the invisible. We make it seen.
Professional Services
Not every service is easy to show – but it still needs to be understood and trusted. We help B2B service brands clarify their value, articulate their story, and amplify their voice.
We’re fluent in forecasts
and fiduciary duty
Whether you’re in insurance, analytics or consultancy, your value lies in trust, clarity and credibility. We understand the challenge of communicating complex, often intangible services – especially in compliance-heavy environments – to niche audiences with high expectations. We help you earn authority in specialist sectors, and build marketing that’s as smart and strategic as your offer.
Built for professional services businesses across:
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Insurance
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Facilities Management
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Property & Built Environment
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Business Intelligence & Analytics
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Learning Development & EdTech
How we help
For firms where reputation is everything, we help you:
Shape a brand you can stand behind
Reach the right people with precision and purpose
Earn authority with thought leadership that means something
Build a stronger marketing engine
Clients like you come to us because we get
it. They stay because we deliver B2B
marketing to be proud of.
Case study
Premium digital experience and content that strengthens JLL’s brand, improves conversion and supports high-value deal flow in a competitive real estate market.
Case study
Working as an extension of McGraw-Hill’s team, Velo blends creativity and data to power digital growth in a new era of global education.
Case study
By placing customer advocacy at the heart of its marketing, Sage strengthened trust, differentiated its cloud platform and scaled a global program that drives adoption and long-term loyalty.
Case study
Anaplan partnered with Velo to create a virtual partner event that strengthened relationships, drove engagement and supported growth. Built around a compelling global narrative, the event attracted 876 registrations, 490 live attendees and was recognised as a standout campaign in the B2B Marketing Awards.
Case study
Working as an extension of Cisco’s teams, Velo creates advocacy-led marketing that builds trust, drives demand and supports Cisco’s evolution from hardware to software.
Case study
Smart, multi-channel marketing that helps Babcock Education engage schools, prove value and deliver more impact from every budget.
Case study
A long-term partnership that sharpens TB+A’s brand, strengthens differentiation and helps attract the best talent in a highly competitive market.
Cisco
Working as an extension of Cisco’s teams, Velo creates advocacy-led marketing that builds trust, drives demand and supports Cisco’s evolution from hardware to software.
ABM
Cleaning up in the UK Corporate Real Estate market to find and engage with Facilities Managers for this US-based giant.
Oxford Instruments
Velo partnered with Oxford Instruments to launch the Unity Detector, combining scientific precision with compelling storytelling to drive engagement, differentiation and commercial growth.
Johnson Matthey
Anaplan
Anaplan partnered with Velo to create a virtual partner event that strengthened relationships, drove engagement and supported growth. Built around a compelling global narrative, the event attracted 876 registrations, 490 live attendees and was recognised as a standout campaign in the B2B Marketing Awards.
Sage
By placing customer advocacy at the heart of its marketing, Sage strengthened trust, differentiated its cloud platform and scaled a global program that drives adoption and long-term loyalty.
Apollo Fire Detectors
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JLL
Premium digital experience and content that strengthens JLL’s brand, improves conversion and supports high-value deal flow in a competitive real estate market.
Datwyler
Tokio Marine
Certas Lubricant Solutions
Certas partnered with Velo to reposition its lubricants offer from transactional supply to specialist solution provision. Built around “The home of Fluid thinking”, the work made the hidden impact of lubricants visible, supporting consultative sales conversations and delivering stronger search, traffic and engagement performance.
McGraw-Hill
Working as an extension of McGraw-Hill’s team, Velo blends creativity and data to power digital growth in a new era of global education.
Oxford Flow
Babcock
Smart, multi-channel marketing that helps Babcock Education engage schools, prove value and deliver more impact from every budget.
EcoPowerSoft
Crowcon
Working hand-in-glove with Crowcon, Velo builds a stronger global brand, energises product innovation and drives growth in a competitive safety market.
Samotics
TMA
TMA partnered with Velo to transform its brand platform and reposition the business as a strategic assurance partner for the UK energy market. Built around “Power through data”, the work sharpened its story, improved sales consistency and supported 20% revenue growth.
Sage People
Influencer-led thought leadership helped Sage’s Sage People stand out in a crowded HR tech market, generating record MQL growth by engaging senior HR leaders and amplifying expert insights on the future of HR.
NavTech
Velo helped Navtech launch into mining with ABM-led campaigns and event activation, generating 100+ qualified leads at Bauma.
Bolt
Nuvonic
Nuvonic partnered with Velo to unite four specialist businesses under one global brand and create a new category in UV disinfection. The work balanced heritage with ambition, delivering a distinctive identity, clearer story and stronger platform for growth across surface, air and water applications.
Deloitte
Troup Bywaters and Anders
A long-term partnership that sharpens TB+A’s brand, strengthens differentiation and helps attract the best talent in a highly competitive market.
ElectroRent
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Advanced Fire Detection
Novus Compliance
ASL
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BareRock
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Bell & Clements
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Avire
A smarter, modern global website that elevates Avire’s brand, simplifies complex product information and drives significant engagement growth.
BSRIA
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Carbonplace
CDW
CILS
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Clyde
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Databricks
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Experian
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Financial Times
Fortress
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GL Assessment
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Halma
HSJ
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Hult-EF Education
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HWM
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Imerys
Keeler
Logicalis
Moore
Nokia
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Oseco Elfab
OXTS
OxTS partnered with Velo to sharpen its brand positioning as it expanded into new markets. Built around “Measure with confidence”, the work gave the business a clearer platform for launches, sales and events, with positive feedback across the company and reported acceleration in deals.
Planit
Quantios
Safestore
Savills
Sentric
Tech Data
Xchanging
Professional services marketing has its own grammar. We speak your language.
Being credible and being seen as an authority are not the same thing. Lots of firms have credentials. Fewer have a point of view that earns them a seat at the table before the pitch. We help professional services brands build genuine authority, not just a longer list of logos.
Your best advocates are already in the room. Whether it’s clients willing to tell your story or employees with hard-won expertise worth sharing, we help you design and run advocacy programmes that turn existing relationships into marketing that actually moves people.
Too much thought leadership exists to tick a box. We help you create content with a real perspective, a specific audience and something worth saying, so it earns attention rather than just filling a content calendar.
In professional services, trust is built in person. Roundtables, client events and face-to-face moments are where relationships deepen and deals progress. We help you design and execute those occasions so they do real commercial work, not just generate a good room.
One proposition rarely fits all your buyers. A CFO, a procurement lead and an operations director are solving different problems, even when they’re buying the same service. We help you develop messaging that’s grounded in a single clear value story but flexible enough to resonate with each audience on their own terms.
Everyday, we help our clients to
Position specialist services for growth
Define and package expertise in ways that create clear commercial demand.
Do ABM that drives results
Engage high-value accounts and senior decision-makers.
Launch new services and propositions with confidence
Bring new offerings and capabilities to market effectively.
Get more from industry events and roundtables
Generate engagement, pipeline and ROI for trade shows and conferences.
Measure what matters
Track meaningful KPIs and demonstrate marketing’s contribution to sales.
Modernise marketing with AI
Use AI to accelerate insight, content creation and campaign execution.
Be specified and recommended
Build visibility and trust with the decision-makers and influencers who shape buying decisions.
Make intangible services tangible
Translate value, outcomes, and impact into clear commercial messaging.
Grow the customer portfolio
Reach specialist audiences with targeted B2B campaigns.
Build authority in crowded markets
Use thought leadership content to stand out beyond product features and technical specifications.
Create sales tools people use
Develop practical enablement content and collateral for commercial teams.
Make the website work
Improve discoverability and turn product pages into a lead-generation tool.
“A brilliant agency that is growing in strength and offering every year. Velo is a genuine extension of my team. I trust them to deliver, and they don’t let me down.”
JA
Senior Manager, Global Customer Advocacy, Sage
“As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.”
JA
Senior Manager, Global Customer Advocacy, Sage
“Velo are honest, down-to-Earth and always available to help. Our campaign has been going really well and I’m looking forward to working on more together in the future.”
ST
Head of Marketing, ABM
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Pick our brains! Talk to someone
who gets your sector and your
challenges.
