Your buyers have already decided.

You just don’t know it yet.

Before any RFP. Before your campaign lands. Before a single sales call, 80% of B2B buyers have a shortlist in mind. And 90% of them will buy from it.

The brands on that list aren’t there because they spent more on ads. They’re there because someone recommended them.

The Recommendation Marketing Playbook is about becoming that brand.

What you’ll get:

The research that explains why word of mouth outranks every channel you’re currently measuring and what to do about it.

A practical 6-step framework (the 6Rs) for building influence in the places your tracking never reaches: peer networks, buying committees, industry conversations, and increasingly, AI tools that now pre-screen vendor shortlists.

Not theory. A working model built for how B2B decisions actually get made in 2026.

Read it if:

Your pipeline looks healthy, but deals are slow or stalling
You’re winning on product but losing to “the brand everyone knows”
You’re spending on demand gen but can’t explain where trust comes from
You want a strategy that works on the 95% not yet in market

As featured on Joel Harrison’s podcast

Did you catch Lottie O’Donoghue on Joel Harrison’s Trust & Influence in B2B podcast? She made the case that the brands winning in B2B aren’t the loudest. They’re the most recommended.

Missed it? You can listen to it here >