B2B enterprise selling is about conversations.
But starting them – and keeping them moving – has never been harder. Buying happens out of sight. Decisions are made across larger, more complex groups. And by the time sales gets involved, opinions are already forming.
The pressure is on to make the first interaction count. Because if it doesn’t, the conversation never really starts.
How easy is it for your team to start a conversation that actually goes somewhere?
The best teams don’t just focus on closing deals. They focus on opening relationships.
In specialist sectors, reputation travels fast. And a great conversation is often where it starts – or where it stalls.
Most teams don’t struggle to generate interest. They struggle to turn it into something worth engaging with. Partly because we’re still asking too much, too soon: Download this. Fill in that. Give us your time before we’ve earned it.
But buyers don’t engage like that anymore. They’re selective. Sceptical. Short on time.
The bar for engagement is higher, and the ask needs to feel worth it.
Done right, a conversation is the lowest-friction way in; Not a commitment. Not a pitch. Just something genuinely useful, at the right moment.
Marketing creates intent. Sales are expected to convert it. But without shared insight and a clear narrative, conversations start cold – or don’t start at all. And individual conversations only go so far when marketing and sales operate separately.
The businesses that win don’t just align their teams – they fuse them into a single commercial engine. Sharing insight, intent signals and narrative so every touchpoint, from first impression to closed deal, feels like part of the same conversation.
So whether your teams sit in marketing, sales, or both, they show up informed, relevant, and ready to add value from the first interaction
We help you create the moments that make conversations easier to start – and harder to ignore:
- Make my team credible before they enter the room
- Make every conversation feel personal and informed
- Make my business the one people recommend
Our services
We don’t deliver tactics in isolation. We create the conditions for better conversations – wherever they need to happen.
Opening the door when there’s no relationship yet or it’s hard to reach the right people:
- ICP profiling and target account identification
- Buying group insight and account research
- ABM programmes and personalised outreach
Giving your team something to say when access exists, but conversations lack depth or direction
- Sales narratives and messaging frameworks
- Social selling and thought leadership content
- Sales collateral, presentations and case studies
Keeping conversations moving when deals stall or momentum drops
- Nurture journeys and multi-touch campaigns
- Events and conversation-led experiences
- Bid, tender and proposal support that helps you stand out when it matters most
Scaling what works when you need consistency across teams and markets
- Templates for proposals, case studies and SoWs
- AI models to turn insight into comms at scale
- Self-service tools to create and distribute content
Recent projects have included
Account Insight
Ghost Posting
Credibility Decks
ABM campaigns
Case study
Working as an extension of Cisco’s teams, Velo creates advocacy-led marketing that builds trust, drives demand and supports Cisco’s evolution from hardware to software.
Case study
Cleaning up in the UK Corporate Real Estate market to find and engage with Facilities Managers for this US-based giant.
Cisco
Working as an extension of Cisco’s teams, Velo creates advocacy-led marketing that builds trust, drives demand and supports Cisco’s evolution from hardware to software.
ABM
Cleaning up in the UK Corporate Real Estate market to find and engage with Facilities Managers for this US-based giant.
Oxford Instruments
Velo partnered with Oxford Instruments to launch the Unity Detector, combining scientific precision with compelling storytelling to drive engagement, differentiation and commercial growth.
Johnson Matthey
Anaplan
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Sage
By placing customer advocacy at the heart of its marketing, Sage strengthened trust, differentiated its cloud platform and scaled a global program that drives adoption and long-term loyalty.
Apollo
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
JLL
Premium digital experience and content that strengthens JLL’s brand, improves conversion and supports high-value deal flow in a competitive real estate market.
Datwyler
Tokio Marine
Certas Lubricants
McGraw-Hill
Working as an extension of McGraw-Hill’s team, Velo blends creativity and data to power digital growth in a new era of global education.
Oxford Flow
Babcock
Smart, multi-channel marketing that helps Babcock Education engage schools, prove value and deliver more impact from every budget.
EcoPowerSoft
Crowcon
Working hand-in-glove with Crowcon, Velo builds a stronger global brand, energises product innovation and drives growth in a competitive safety market.
Samotics
Sage People
Influencer-led thought leadership helped Sage’s Sage People stand out in a crowded HR tech market, generating record MQL growth by engaging senior HR leaders and amplifying expert insights on the future of HR.
NavTech
Velo unified four legacy brands into Nuvonic, launching a category-defining UV disinfection leader built for global growth.
Bolt
Nuvonic
Velo partnered with Oxford Instruments to launch the Unity Detector, combining scientific precision with compelling storytelling to drive engagement, differentiation and commercial growth.
Deloitte
Troup Bywaters and Anders
A long-term partnership that sharpens TB+A’s brand, strengthens differentiation and helps attract the best talent in a highly competitive market.
ElectroRent
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Advanced Fire Detection
Novus Compliance
ASL
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
BareRock
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Bell & Clements
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Avire
A smarter, modern global website that elevates Avire’s brand, simplifies complex product information and drives significant engagement growth.
BSRIA
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Carbonplace
CDW
CILS
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Clyde
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Databricks
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Experian
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Financial Times
Fortress
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
GL Assessment
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Halma
HSJ
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Hult-EF Education
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
HWM
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Imerys
Keeler
Logicalis
Moore
Nokia
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
Oseco Elfab
OXTS
Planit
Quantios
Safestore
Savills
Sentric
Tech Data
Xchanging
It all starts with a conversation
