Case Study
Anaplan
Partnering for success
Creating a virtual partner event that strengthened relationships, drove engagement and supported growth.
Anaplan is a business planning software company founded in 2006 and headquartered in Miami, Florida. Its cloud-based platform is used by more than 1,000 organisations globally, helping enterprises see, plan and drive business performance through Connected Planning.
Starting point
Anaplan needed a virtual partner event that could do more than inform. It had to engage, inspire and strengthen partner relationships across regions.
The event needed to reinforce the importance of Anaplan’s partner community while creating a memorable experience that partners would want to attend and talk about afterwards.
Velo’s role was to craft the virtual event experience, from narrative and content to video production and engagement formats.
“It is the best Partner Event we have ever organised. Rich content, good energy, great speakers, and virtual but inspiring and fun. THANK YOU. It was amazing”
Partner Marketing Manager, Anaplan
Strategy
The strategy focused on three priorities.
First, the event needed to engage and inspire. Velo created a compelling virtual event narrative and visual identity designed to captivate partners and motivate attendance.
Second, the content needed to be tailored. Region-specific video content and live pre-event shows helped maximise engagement and relevance across APAC, EMEA and AMER.
Third, the event needed to reinforce relationships. Every element was designed to strengthen partner connections and support revenue growth through an impactful and memorable experience.
Creative
The creative approach combined high-quality production with a consistent global narrative.
A compelling story was told through the session design, visuals and presentation storytelling, creating a unified experience across regions.
To keep the event energised and personal, wellness and inspirational sessions were incorporated alongside the main partner content. This made the experience feel more human, fun and memorable.
High production standards were central to the work, with over 300 hours of professionally edited video content created to maintain quality and engagement throughout.
Example outputs
- New programme strapline
- Proposed partner tier names
- Updated enablement assets
- Validation partner workshops
- Core partner event videos for APAC, EMEA and AMER
- Live pre-event show featuring a magician
- Wellness and inspirational sessions
- Thank you videos from Anaplanners and partners
- Awards presentation recognising partner achievements
- 17 executive videos from Anaplan executives explaining the strategy
- Mini advocacy featurettes highlighting success stories and advocacy
Recognised as a standout campaign in the B2B Marketing Awards
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partner registrations, including representation from Deloitte, Accenture and KPMG
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live attendees from 100 different partners
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hours of video edited and curated