Velo were a standout partner to deal with. An immediate desire to understand, help, and support was backed up by a personal service with friendly faces and excellent thinking.
JA, BSS Industrial
Case Study
How do you take a plant room full of pipes and heating equipment and make it digital?
BSS Industrial, a leading distributor of pipeline and heating solutions in the UK, is part of the Travis Perkins Group, a FTSE 250 company known for its extensive network of builders’ merchants.
As a new venture emerging from BSS Industrial, the platform faced the challenge of establishing a distinct market presence, separating itself from its parent company. Additionally, BSS needed clear messaging to communicate the platform’s value both internally for cross-selling and externally to drive adoption. The goal was to validate market demand and build a strong sales pipeline.
Their division, BSS Intelligent Solutions had developed a Minimum Viable Product (MVP) to manage mechanical assets in critical environments such as hospitals and schools. The MVP, while functional, needed to prove its commercial viability before a full-scale market launch.
A creative strategy
Crafted distinctive brand positioning
A unique identity for BSS Intelligent Solutions was established, differentiating it from BSS Industrial to ensure clear market recognition.
Developed targeted messaging
Tailored messaging was developed for both internal teams and external audiences, highlighting the platform’s value for proactive asset management.
Executed a go-to-market plan
A strategic plan was designed and implemented to validate the platform’s commercial potential, driving market awareness and building a strong sales pipeline.
A strategic creative
Situation agnostic
Designed for flexibility, the visual identity adapts seamlessly across different media, highlighting the platform’s ability to optimise asset management in any environment.
Visual styling
Bold, minimalist visuals with a monochrome palette emphasise clarity and precision, reinforcing the platform’s focus on delivering actionable insights with simplicity.
Storytelling formats
Hero videos, pop-up boxes, and interactive sales presentations demonstrated the platform’s transformative impact on asset management, highlighting its role in enhancing efficiency across critical infrastructure.
Branding
Distinct branding established the platform as an innovative solution, differentiating it from BSS Industrial and highlighting its forward-thinking, cutting-edge identity.
- £3.5m pipeline generated within 3 months
- 86 qualified opportunities secured
- Positive internal and external stakeholder feedback
- Average deal value >£20k