Case Study
Oxford Technical Solutions (OxTS)
Brand positioning to help a respected technical business reach wider audiences and open new markets.
Oxford Technical Solutions is a world-leading manufacturer of GNSS-aided inertial navigation systems for the automotive and survey industries.
As OxTS looked to move into new markets and launch new products, it asked Velo to bring clarity and creativity to its marketing, helping grow the client base further.
Starting point
OxTS had a well-respected reputation for innovation, but needed to capture a wider audience.
The business was looking to expand into new markets and launch new products, but required a clearer and more creative way to express its value. The brand needed to reflect the confidence the internal team felt about the quality of its work and the precision it delivered for customers.
The challenge was to capture the essence of OxTS’s positioning and create a platform the internal team could own, develop and activate.
Strategy
Velo worked with senior stakeholders to define and express the core of the OxTS brand.
The positioning centred on confidence: confidence in measurement, confidence in performance and confidence in the technology’s role across automotive and survey applications.
The strategy was designed to make OxTS more accessible to wider audiences while preserving its credibility as a technical specialist. It also needed to provide a creative foundation for future product launches.
Creative
The creative platform was built around the line “Measure with confidence”.
This gave OxTS a simple, ownable idea that connected directly to the value of its technology. It also gave the internal team a clearer and more consistent way to talk about the brand.
Velo led creative development across web, sales presentations and events, creating a more confident visual and verbal platform for the business. The work provided a flexible canvas for product launches, customer success stories, social media and event activity.
Working with Velo is a real partnership – their approach is thorough and professional, fun and innovative. The result has been a step-change in the quality of our marketing
AS, Marketing Director, OxTS