Read Mark's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
What is Google AI Mode, and what could it mean for B2B marketing?
On 29th July 2025, Google began rolling out its most significant search change in a decade: AI Mode. It’s a conversational, generative layer that sits within Google Search, answering your questions directly using Gemini 2.5. Think structured overviews, not blue links. Chat-style clarity, not scroll-and-compare. This isn’t just a UX update. It’s the start of a […]
B2B, B2B Research, Search, SEO & GEO
How should B2B marketers prepare for Generative Engine Optimisation (GEO) alongside their SEO strategy?
Have you noticed that search is falling in your analytics? Yes, us too. B2B buyers increasingly bypass traditional engines and go straight to ChatGPT for quick, authoritative answers. That means your content could remain unseen (unless it’s optimised for how AI discovers and summarises information). Welcome to Generative Engine Optimisation (GEO): the next evolution of […]
How to make sure your content and site appear in ChatGPT: A guide for B2B marketers
AI isn’t just a buzzword anymore — it’s reshaping how B2B buyers research, shortlist, and select suppliers. At Velo, we’re actively working through a “test and learn” roadmap to adapt to this new reality. From monitoring referral traffic to restructuring how we create content, we’re seeing firsthand how AI impacts visibility — and how smart […]
Should B2B marketers consider audio and podcast ads? Your complete guide
Podcasts come in different formats, each serving a unique purpose. Here’s a breakdown of key types, along with some of the most popular examples: Discipline-Focused Podcasts These cover professional topics like marketing, B2B strategy, and sustainability, often aligning with specific job functions. Example: The B2B Marketing Podcast – Deep dives into B2B trends, ABM, and […]
Is Reddit an appropriate channel for reaching B2B audiences?
As a Reddit partner, we’ve been using the channel to target niche content aimed purely at niche audiences. The platform’s growth means it is becoming worthy of consideration for B2B Marketers What is Reddit? Reddit is a social platform that combines a forum-style structure with voting systems to create an engaging and participatory experience. At […]
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