- Parallax scrolling: This technique creates a sense of depth by making background images move slower than foreground images as the user scrolls. An example can be found on the ESPN website, which uses parallax scrolling to tell a compelling story.
- Bento-style layouts: Inspired by traditional Japanese lunch boxes, Bento-style layouts offer a visually harmonious way to present diverse content in a structured, balanced, and aesthetically pleasing manner. Apple’s iOS design employs this style effectively.
- Interactive elements: Increasingly, websites are using interactive elements to engage users actively. This includes dynamic content that changes as users scroll or click, such as the interactive features seen on the Spotify Design site.
Trends in manufacturing web design
Manufacturing brands are often perceived as traditional and utilitarian, but modern web design trends are changing this narrative. Key trends include:- High-resolution imagery and videos: Manufacturing websites now feature high-quality visuals that showcase products in action, providing a clear understanding of their functionalities. This helps build trust and credibility.
- Interactive product demos: These allow potential clients to explore products virtually, understanding their features and benefits in an interactive manner. For instance, Honeywell has integrated product demos that guide users through their offerings.
- Industrial aesthetics: A clean, minimalist design with an industrial touch—using colours like grey, black, and metallics—reflects the manufacturing sector’s precision and reliability.
Web design trends for technology brands
Technology brands are at the forefront of digital innovation, and their websites reflect this with innovative designs. Key trends include:- Minimalist design with bold typography: Simplistic designs that use bold fonts to highlight key messages are prevalent. This approach ensures clarity and focuses on essential information.
- Micro-animations and transitions: These subtle animations enhance user experience without overwhelming the visitor. For example, Apple uses micro-animations to guide users’ attention.
- Data visualisation: Presenting complex data through infographics and interactive charts makes information more digestible and engaging. Companies like IBM excel in using data visualisation on their website.
Professional Services Web Design
Websites for professional services need to balance professionalism with approachability. Key trends in this sector include:- Client testimonials and case studies: Featuring client stories and feedback prominently builds trust and highlights expertise. The Deloitte website does this effectively.
- Clear calls-to-action (CTAs): Professional services sites use strategically placed CTAs to guide visitors towards contact forms, service pages, or consultation bookings.
- Responsive design: Ensuring the website works seamlessly across all devices is crucial, given the high number of mobile users. PwC provides a seamless experience regardless of device.