After 10 years of growth, Velo has become an award winning, full-service B2B marketing agency. Although our values are the same as at the start, our team, our clients and our knowledge have grown more than I ever dared dream they would.
We now serve and specialise in three core sectors – technology, industrial and professional services. We have identified the profile of the organisations that we do our best work for, and we strive to be the best agency – not the biggest – in these chosen sectors.
This focus has provided some instant benefits:
1. We build more B2B knowledge every day, but now do so through a tight lens of “how will it benefit our sectors?” We review new technologies, techniques and innovations all the time, but we now always ask “how will it add value for our clients?” As a specialist agency, we can delve deeper.
2. Our services are shaped by the pains and gains of our clients. We are always investing in strengthening our tried and tested capabilities to lead our clients to introduce solutions for their marketing needs.
Our Velo formula for B2B marketing combines integrated marketing, brand comms and customer experience expertise to wrap around our clients, all with the best client service possible. It is always evolving and improving.
3. We want the best talent possible to work in partnership with our clients. Identifying and attracting these people has become easier. We’re looking for people with industry experience, who are excited to work for Velo in our chosen three sectors; who are inspired by our vision; who share our agency values; and are fully committed to crafting B2B marketing to be proud of. And in return, we’re supporting them to grow with training and coaching, and helping them become the best they can be, in a place where they feel valued and want to work.