B2B marketing insights for
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Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team

AI Is Changing Organic Searches. Is It Time to Rethink Paid Search Too?

It’s not news that AI is rewriting the rules of online search. But while most B2B marketers have been busy rethinking their organic strategy, paid search has been quietly drifting into dangerous territory. We’ve just wrapped a global paid search campaign on Google Ads for a leading tech brand. When comparing the results from last year […]