B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Augmented Reality, B2B, Creative Thinking
5 reasons to consider Augmented Reality in your B2B marketing mix
Not so long-ago Augmented Reality (AR) felt like something so distant and far off in the future, that the majority of us didn’t give it another thought, let alone think about using it for marketing purposes. But in a little over ten years since BMW triumphed as the first brand to use the then extremely […]
ABM, Augmented Reality, Marketing Automation, Technology
‘THE’ hot topic of 2020 in the technology industry: Covid-19 recovery and what it means for b2b marketing
While it’s been technology that has allowed the business world to keep going during the pandemic, it hasn’t just been all good news for the tech sector. They, like most other businesses, are in full recovery mode. The pandemic has impacted everything from raw materials supply, disrupting the electronics value chain, and causing a huge […]
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