B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Marketing trends industrial companies should care about in 2023
The effects of Covid were felt almost immediately among B2B industries. Manufacturing companies in particular were hit pretty hard, with around half reporting technology infrastructure and budget-related difficulties. More than anything else, the pandemic identified the urgency of digital transformation. Many businesses had to scale quickly to facilitate remote working and operate online. But enough […]
B2B, Brand Comms, Customer Experience
How to create a B2B podcast series – and why you should
The article is about the why, what, how and where of creating a B2B podcast. Using our experience of producing Creative Covenant’s Marketing for Cybersecurity series, we are sharing our specific tips and learnings for making podcasts an essential component of your wider marketing strategy. Podcasts are huge – and ubiquitousLet’s start with some stats: […]
Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector
Technology and software companies have a lot to say this year – and so they should! Since COVID hit in 2020, the technology around us has boomed, and whether we like it or not, it will continue to do so. Marketing comes in many shapes and sizes, from videos and podcasts to eBooks and blogs. […]
B2B, Content Marketing, Industrial, Professional Services, Technology
Velo presents… Leftover Turkey Quiche
The festive season is around the corner, as is that one question (almost as expected as bad cracker jokes) whilst sat round the dinner table… ‘‘what do you do again?’’. We know it’s not always easy to explain to family and friends but rest assured we get your values and know the impact your work […]
B2B, B2B content, Content Marketing, Industrial, Professional Services, Technology
Top 5 Festive B2B Marketing Ideas
With the festive season fast approaching, many businesses may be looking into next year to see what 2023 has to offer. In some ways, work may be slowing down and your competitors are looking to take some well-deserved time off. However, this may be a great opportunity for your business to exercise some festive marketing activities […]
B2B, Customer Experience, Technology
Should you be thinking about the metaverse as a B2B marketer yet?
What opportunities does the metaverse present to B2B marketers? Every organisation is targeted at meeting their customer’s demands and needs. Specifically, in the B2B space, it is important for businesses to evolve how they engage and interact with their customers. The metaverse can have (and is having!) a huge impact on the ability of B2B […]
A very Velo summer in review
The leaves are losing their green, pumpkin spiced lattes are back on the menu, and the sunset time is creeping up gradually each day. There’s no denying it: autumn is here. As we prepare for the excitement of Q4 and the frenzy of the holiday season, we’d like to bring you back on a trip […]
Velo gets moving for Miles for Smiles!
Did you know the average office worker spends five years of their life sitting at their desk, and the average step count sits between 3,000 to 4,000 per day? Movement is vital – not only for general happiness, but also for maintaining a work-life balance. This was recognised by the leadership team at Velo […]
Mourning HRH: 4 tips on how B2B marketers must stay mindful
On 8th September, the world received the sad news that Queen Elizabeth, the longest reigning monarch in history, had passed away. As we enter a period of national mourning, many will be trying to navigate how this affects the day-to-day. Businesses in the B2B space in particular must be cognisant toward their output. […]
B2B, Brand Comms, Creative Thinking, Industrial
What are the best resources to help B2B marketers keep up with the latest developments in the industrial sector?
An essential resource list of news sites, blogs, podcasts, trade associations and more for marketing professionals working in industrial marketing. Staying up to date with all the changes and developments in the industrial and B2B manufacturing space can be a real challenge for marketers. To help, we’ve pulled together a list of the best resources […]
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