B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Agency of the Year finalist!
They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive year! They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive […]
What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?
An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector. Staying up to date with all the changes and developments in the technology space can be a real challenge for B2B technology marketers. With that said, we’ve pulled together a list of the […]
ABM, B2B, B2B Video, Integrated Marketing
What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?
Disney Plus has just announced that they will launch an ad-supported subscription tier which will be available sometime in “late 2022” to the US market before expanding internationally in 2023. It is typical of the available advertising opportunities in Connected TV (CTV) technology. Our Digital Marketing Manager, Diwakar Redhu, wanted to explore more and understand […]
B2B, Brand Comms, Creative Thinking
Privacy and the attention economy – What B2B marketers need to know
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. In this first in a short series of posts, we’re looking at the some of the important trends that are going to impact strategy and implementation this year. What does […]
B2B, B2B content, Content Marketing, Customer Experience
How do you make your B2B brand story resonate?
Crafting creating and engaging storytelling for B2B marketing. Part 3: In a three part blog series, agency strategist Rene Power looks at why storytelling in b2b marketing has become a go-to approach for so many marketers and how to start doing it effectively. In this third and final post, we offer some practical tips on […]
B2B, Brand Comms, Creative Thinking
Brand and storytelling agency Creative Covenant is joining Velo. What does this mean for Velo’s clients?
Ever since I started the business in 2010, Velo has and always will, operate as an extension of our client’s teams. My mission was to build a committed team of experts with one common goal – to craft B2B marketing to be proud of in partnership with our clients. It is a rare philosophy, but […]
B2B, Brand Comms, Customer Experience
Want to know what the new Google Page Experience ranking algorithm means for you as a B2B marketer? Read on…
At the end of May this year, Google provided advanced notice of a shake-up in how it ranks search engine results to penalise those with poor user experience. However, unlike previous updates, this time Google has provided more details and tools to allow B2B marketers to evaluate and fix any aspects of their sites so […]
How to be happy with hybrid
Preparing for hybrid working Working from home and working from the office present very different challenges. The social side, the collaborations, the banter, the informal glances and serendipity all are tough to accomplish when we work remotely. But after a year of lockdown, I’ve noticed several behaviours we’ve adopted that will help all of us […]
Augmented Reality, B2B, Creative Thinking
5 reasons to consider Augmented Reality in your B2B marketing mix
Not so long-ago Augmented Reality (AR) felt like something so distant and far off in the future, that the majority of us didn’t give it another thought, let alone think about using it for marketing purposes. But in a little over ten years since BMW triumphed as the first brand to use the then extremely […]
B2B, Brand Comms, Creative Thinking, Customer Experience, Integrated Marketing
Creative thinking is at the core of B2B marketing. Never more so than now.
What’s been your highlight of the lockdown easing – a visit to friends and family? A trip to the local? Getting back in style with a haircut? As we emerge and are finally able to go out again, see people and re-establish ourselves within our communities, B2B marketers are already questioning what the impact is […]
Looking for your new
agency partner?
