B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B content, Brand Comms, Content Marketing, Industrial
How industrial b2b companies can attract more sales ready leads through more effective marketing
We’ve written previously about how industrial B2B marketers need to be more structured in their thinking, developing content and communications that arouse, attract, engage, and inform prospects to take positive action. This process involves thinking more like a publisher, being much more open and being present in the right places at the right time when […]
B2B content, Content Marketing, Customer Experience, Professional Services
How to design customer success stories that transform your professional services B2B marketing
A customer success story is an account to highlight the experience a customer has had with your product, the challenges they faced before, how the product has helped, and what degree of success they’ve since accomplished. Customer success stories are used by professional services marketers to reassure new customers that their solution and process of […]
B2B content, Content Marketing, Customer Experience, Technology
Why successful B2B technology companies are investing in customer success stories – and how you can too
Customer success stories are used by B2B marketers, particularly in the technology sector, to reassure new customers that their solution, and process of working together solves their problems, by demonstrating it has done it before. This is important in earning trust before a transaction and cements the relationship with the customer in the story as […]
Brand Comms, Content Marketing, Industrial, Integrated Marketing
What are the 5 main challenges for b2b industrial marketing?
Industrial manufacturing still forms a dominant part of most national economies. Including food, drink, transport, and pharmaceuticals, it can be as high as 70% in GDP terms and is responsible for millions of jobs. Although markets are currently buoyant in terms of demand, many are facing unrivalled challenges in terms of raw materials shortages, price […]
B2B, B2B content, Content Marketing, Customer Experience
How do you make your B2B brand story resonate?
Crafting creating and engaging storytelling for B2B marketing. Part 3: In a three part blog series, agency strategist Rene Power looks at why storytelling in b2b marketing has become a go-to approach for so many marketers and how to start doing it effectively. In this third and final post, we offer some practical tips on […]
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