B2B marketing insights for
those targeting a niche

Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team

Brand Comms, Creative Thinking, Customer Experience, HR, Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

We’re recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times. HR as a problem solver Following the pandemic, the importance of the HR function within organisations has been elevated. […]