B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B, Content Marketing, Industrial, Professional Services, Technology
Velo presents… Leftover Turkey Quiche
The festive season is around the corner, as is that one question (almost as expected as bad cracker jokes) whilst sat round the dinner table… ‘‘what do you do again?’’. We know it’s not always easy to explain to family and friends but rest assured we get your values and know the impact your work […]
B2B, B2B content, Content Marketing, Industrial, Professional Services, Technology
Top 5 Festive B2B Marketing Ideas
With the festive season fast approaching, many businesses may be looking into next year to see what 2023 has to offer. In some ways, work may be slowing down and your competitors are looking to take some well-deserved time off. However, this may be a great opportunity for your business to exercise some festive marketing activities […]
B2B, Brand Comms, Creative Thinking, Industrial
What are the best resources to help B2B marketers keep up with the latest developments in the industrial sector?
An essential resource list of news sites, blogs, podcasts, trade associations and more for marketing professionals working in industrial marketing. Staying up to date with all the changes and developments in the industrial and B2B manufacturing space can be a real challenge for marketers. To help, we’ve pulled together a list of the best resources […]
B2B content, Brand Comms, Content Marketing, Industrial
How industrial b2b companies can attract more sales ready leads through more effective marketing
We’ve written previously about how industrial B2B marketers need to be more structured in their thinking, developing content and communications that arouse, attract, engage, and inform prospects to take positive action. This process involves thinking more like a publisher, being much more open and being present in the right places at the right time when […]
Brand Comms, Content Marketing, Industrial, Integrated Marketing
What are the 5 main challenges for b2b industrial marketing?
Industrial manufacturing still forms a dominant part of most national economies. Including food, drink, transport, and pharmaceuticals, it can be as high as 70% in GDP terms and is responsible for millions of jobs. Although markets are currently buoyant in terms of demand, many are facing unrivalled challenges in terms of raw materials shortages, price […]
‘THE’ hot topic of 2020 in the manufacturing industry: Covid-19 recovery and what it means for b2b marketing
A running theme across the sector is that manufacturers will need to ‘thread the needle between uncertainty and opportunity’ this year. Trade association Make UK has reported the UK manufacturing sector is set to take one of the biggest hits from COVID-19, with industry output expected to fall by 55% in Q2 of 2020. 37% of […]
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