B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B brands: How to build trust and grow market share
Ever thought about what keeps your customers sticking around? Here’s a clue: it’s not just your product/service. According to Forrester, the average B2B customer retention rate is 78%, which means, in just four years, half your customer base might be gone. Let that sink in for a second. So, how do you stop that […]
B2B content, Brand Comms, Content Marketing, LinkedIn
What can B2B Marketers learn from those using social media well? | B2B social media best practice
“90% of the B2B purchase process is completed before contacting a vendor”
New to 2020: Recent LinkedIn features that you should know about
LinkedIn has had an incredibly busy year, that’s for sure. With new features rolled out across the platform nearly every other week throughout 2020, LinkedIn has continued to evolve to become a channel B2B marketers simply cannot live without. In response to the Covid-19 pandemic, there has been a significant transformation towards H2H (human-to-human) or […]
Looking for your new
agency partner?
