B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B, Content Marketing, Industrial, Professional Services, Technology
Velo presents… Leftover Turkey Quiche
The festive season is around the corner, as is that one question (almost as expected as bad cracker jokes) whilst sat round the dinner table… ‘‘what do you do again?’’. We know it’s not always easy to explain to family and friends but rest assured we get your values and know the impact your work […]
B2B, B2B content, Content Marketing, Industrial, Professional Services, Technology
Top 5 Festive B2B Marketing Ideas
With the festive season fast approaching, many businesses may be looking into next year to see what 2023 has to offer. In some ways, work may be slowing down and your competitors are looking to take some well-deserved time off. However, this may be a great opportunity for your business to exercise some festive marketing activities […]
Brand Comms, Customer Experience, Professional Services, Technology
What does best practice brand communication look like in the technology sector?
The Velo team looks at five technology brands implementing good marketing practice and where they could be improved further. In a post at the start of 2022 – What are the top marketing challenges facing technology businesses and how to fix them? – we outlined five key challenges we see technology companies confronting when it […]
B2B content, Content Marketing, Customer Experience, Professional Services
How to design customer success stories that transform your professional services B2B marketing
A customer success story is an account to highlight the experience a customer has had with your product, the challenges they faced before, how the product has helped, and what degree of success they’ve since accomplished. Customer success stories are used by professional services marketers to reassure new customers that their solution and process of […]
B2B content, Customer Experience, Professional Services
5 Problems Facing Professional Services Companies When It Comes To Growth
The global professional services market is conservatively worth $6,000bn (2022) and puts the skills and experience of millions of professionals at the disposal of organisations around the world. (1) The main types of professional services include design, research, promotional and consulting, legal and accounting services, plus a range of scientific, technical and technological services. In […]
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