B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Brand Comms, Customer Experience, Technology
Is there a place for WhatsApp for Business in B2B marketing?
Marketing communication becomes more fragmented every year, with more tools and technologies emerging that are taking community and communications into private channels. The pandemic forced even the most security conscious B2B operations to recognise they needed to open up to using third party software to streamline their operations, and improve the customer experience. B2B companies […]
What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?
An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector. Staying up to date with all the changes and developments in the technology space can be a real challenge for B2B technology marketers. With that said, we’ve pulled together a list of the […]
B2B content, Content Marketing, Customer Experience, Technology
Why successful B2B technology companies are investing in customer success stories – and how you can too
Customer success stories are used by B2B marketers, particularly in the technology sector, to reassure new customers that their solution, and process of working together solves their problems, by demonstrating it has done it before. This is important in earning trust before a transaction and cements the relationship with the customer in the story as […]
B2B ESG, Brand Comms, Technology
B2B technology companies should include sustainability messaging as part of your brand positioning. But how?
Clare Leighton is a senior marketer who has been in B2B technology for over fifteen years. Always passionate about charity and the environment, in her most recent roles at Vodafone and Citrix, she began to focus, firstly on how the work of Vodafone Foundation can be brought to life for Business customers and latterly, how […]
ABM, Marketing Automation, Technology
Unlocking the full potential of Marketo for B2B marketing
The Velo team has been working with Marketo for a number of years. As with most marketing automation software, there is much to learn in order to get the most from it. We’ve learned many lessons on our path to unlocking the full potential of the platform for clients. Some lessons proved to be best […]
Customer Experience, Integrated Marketing, Technology
What are the top marketing challenges facing technology businesses and how to fix them?
Technology is a dominant sector, with more spent online, on software and tech subscription and investment in business tech, at an all time high. Technology companies often appear to be incredibly marketing savvy. Deliciously minimalist and easy to navigate websites. Very clear propositions, often focusing on a single point of customer pain and transformation. Conversion […]
Brand Comms, Creative Thinking, Customer Experience, HR, Technology
Are changes in the HR space evolving the way products and services will be bought and sold forever?
We’re recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times. HR as a problem solver Following the pandemic, the importance of the HR function within organisations has been elevated. […]
ABM, Augmented Reality, Marketing Automation, Technology
‘THE’ hot topic of 2020 in the technology industry: Covid-19 recovery and what it means for b2b marketing
While it’s been technology that has allowed the business world to keep going during the pandemic, it hasn’t just been all good news for the tech sector. They, like most other businesses, are in full recovery mode. The pandemic has impacted everything from raw materials supply, disrupting the electronics value chain, and causing a huge […]
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