Here’s the thing: you’ve got a budget sitting there. Money that vanishes towards the end of a quarter. We’ve wrapped up a set of small, strategic projects that you can sign off on today, ensuring your Q1 is calmer, sharper, and more successful with minimal work from you. Think of them as a gift to your future self—delivered by our very own team of Velo elves.
Make peace with 2025 before you charge into 2026 – annual retrospectives
Before you go full steam ahead, take a moment. We’re running campaign retrospectives that analyse what worked, what didn’t, and why so you make better decisions, faster in Q1. We’re augmenting them with new insights into markets, customers, competitors and marketing channel effectiveness.
You start January with clarity, not guesswork, and it’s a fun way to bring the team together when we present over mince pies, learning and probably (no) eggnog too.
Turn 2025’s best into 2026’s greatest hits – it’s a wrap that works for you
Take the content that landed well this year and don’t let it gather digital dust. We’re helping clients identify their strongest 2025 content and transforming it into evergreen, multi-modal assets that work harder next year. That white paper becomes a video series. That webinar becomes an interactive guide. That case study becomes an interview, a LinkedIn carousel, and a sales leave-behind. Same insight, fresh formats, exponentially more reach.
While they’re clearing inboxes, you’re already moving – insight packs
Most marketers will spend the first two weeks of January just getting their heads above water again. You could already be acting on fresh intelligence.
Our Competitor Insight reviews track what your rivals have been doing in 2025. Walk into your first planning meeting with something far more powerful than a hunch.
We’re also creating target account insight packs for clients—detailed briefs on your top accounts, reviewing any buying signals, profiling decision-maker moves and conversation starters. The perfect basis for ABM activity in 2026, and a gift to your commercial teams. While competitors are planning, you’re already in motion.
Get into accounts while everyone else is out – festive campaigns
There’s no better time to build connections than when inboxes are quieter and competitors have gone dark. Our ABM campaign sprints help you land creative, credible messages in front of high-value targets—whether that’s a thoughtful year-end thank you, a fresh angle on a familiar pain point, or “what we’re watching in 2026” content that positions you as the voice they’ll want to hear from.
Promo that opens doors, not drawers – festive campaigns
Forget branded stress balls. We design premium, purposeful promotional items that act as meeting-starters—the kind that stick in minds and spark conversations, not the kind that get shoved in desk drawers. Have them on hand for 2026. Festive socks, personalised Christmas cards and more chocolate than anyone can ever eat have left the Velo grotto in recent weeks already.
Pair that with a smartly executed client gifting campaign, and you’ve got a way to say thank you and open the door to what comes next.
Be the first call they make in January – New Year campaigns
There’s a golden moment in early January when decision-makers are back but not yet buried. That’s your window. Whether it’s a note that references a December conversation or a “while you were out” re-engagement effort, we make sure your message is one of the first they act on in the new year.
The best teams start strong because they finished well
Sometimes a cracking start begins with a proper ending. We’re helping clients run internal knowledge-sharing sessions and strategy workshops that give teams a chance to reflect, recognise the wins, and align before the Jan sprint begins.
Whether you want a structured download of what your team learned this year or a focused session to align on where you’re headed, we’ll help you shape it, so everyone enters January pulling in the same direction.
Here’s the choice
You could wait until January and scramble like everyone else. Or you could use December to prepare and spend the budget that’s about to vanish anyway. The question isn’t whether this money gets spent. It’s whether you’ll spend it on next year’s advantage, or watch it disappear into consolidated accounts while your competitors sprint past you in Q1.
You’ve still got time – let’s give your future self the best possible start. Just say the word, and the Velo elves will get cracking.