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Professional services

portfolio Professional services

Our specialist knowledge in the financial, educational and e-learning services sectors has made us the partner of choice for many B2B companies in the professional services space. See our case studies below to learn more about our work with global service providers.

Case study

McGraw-Hill

A worldwide leader in learning science, McGraw Hill Education (MHE) is one of the “big three” educational publishers and a pioneer of digital learning solutions.

Background

MHE operates in 28 countries with over 5,000 employees, offering educational products and services to over 135 countries in 60+ languages.

Challenge
  • Print sales within the publishing industry are declining
  • Education is undergoing major changes in response to the socio-economic climate
  • MHE must remain relevant without cannibalising its print business
Approach

Velo has supported the global MHE team across a number of brand awareness, creative, demand generation and customer marketing activities since 2017.

Impact
  • More than 82,000 copies of the book we marketed were sold in the first six months alone, making it their largest selling title.
  • This meant that they achieved a 350% ROI on their marketing investment.

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