You build with precision. We market with purpose.
Manufacturing
From safety equipment to automation tech, we help manufacturers turn complex capabilities into clear, confident marketing – giving specialist buyers the clarity, trust and confidence they need to act.
We’re fluent in factories
and frameworks
In industrial markets, you’re not just selling a product – you’re navigating compliance, safety, procurement, and spec sheets. We get it. From engineers to end-users, your audiences are technical, rational, and risk-aware. And when your work keeps people safe or systems running, it matters – even if it’s behind the scenes. We help you simplify your story and modernise your marketing without losing the substance your buyers rely on.
Built for manufacturing businesses across:
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Health & Safety
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Precision Engineering
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Energy & Utilities
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Scientific & Lab Tech
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Industrial Automation & Controls
How we help
For firms where trust matters most, we help you:
Stand out for the right reasons and be specified as the first choice
Drive demand across complex buying journeys around the world
Make your messaging as strong as your product even when complicated
Build a stronger marketing engine
Clients like you come to us because we
get it. They stay because we deliver B2B
marketing to be proud of.
Case study
Velo partnered with Oxford Instruments to launch the Unity Detector, combining scientific precision with compelling storytelling to drive engagement, differentiation and commercial growth.
Case study
Working hand-in-glove with Crowcon, Velo builds a stronger global brand, energises product innovation and drives growth in a competitive safety market.
Case study
Velo helped Navtech launch into mining with ABM-led campaigns and event activation, generating 100+ qualified leads at Bauma.
Case study
Nuvonic partnered with Velo to unite four specialist businesses under one global brand and create a new category in UV disinfection. The work balanced heritage with ambition, delivering a distinctive identity, clearer story and stronger platform for growth across surface, air and water applications.
Case study
OxTS partnered with Velo to sharpen its brand positioning as it expanded into new markets. Built around “Measure with confidence”, the work gave the business a clearer platform for launches, sales and events, with positive feedback across the company and reported acceleration in deals.
Cisco
Working as an extension of Cisco’s teams, Velo creates advocacy-led marketing that builds trust, drives demand and supports Cisco’s evolution from hardware to software.
ABM
Cleaning up in the UK Corporate Real Estate market to find and engage with Facilities Managers for this US-based giant.
Oxford Instruments
Velo partnered with Oxford Instruments to launch the Unity Detector, combining scientific precision with compelling storytelling to drive engagement, differentiation and commercial growth.
Johnson Matthey
Anaplan
Anaplan partnered with Velo to create a virtual partner event that strengthened relationships, drove engagement and supported growth. Built around a compelling global narrative, the event attracted 876 registrations, 490 live attendees and was recognised as a standout campaign in the B2B Marketing Awards.
Sage
By placing customer advocacy at the heart of its marketing, Sage strengthened trust, differentiated its cloud platform and scaled a global program that drives adoption and long-term loyalty.
Apollo Fire Detectors
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JLL
Premium digital experience and content that strengthens JLL’s brand, improves conversion and supports high-value deal flow in a competitive real estate market.
Datwyler
Tokio Marine
Certas Lubricant Solutions
Certas partnered with Velo to reposition its lubricants offer from transactional supply to specialist solution provision. Built around “The home of Fluid thinking”, the work made the hidden impact of lubricants visible, supporting consultative sales conversations and delivering stronger search, traffic and engagement performance.
McGraw-Hill
Working as an extension of McGraw-Hill’s team, Velo blends creativity and data to power digital growth in a new era of global education.
Oxford Flow
Babcock
Smart, multi-channel marketing that helps Babcock Education engage schools, prove value and deliver more impact from every budget.
EcoPowerSoft
Crowcon
Working hand-in-glove with Crowcon, Velo builds a stronger global brand, energises product innovation and drives growth in a competitive safety market.
Samotics
TMA
TMA partnered with Velo to transform its brand platform and reposition the business as a strategic assurance partner for the UK energy market. Built around “Power through data”, the work sharpened its story, improved sales consistency and supported 20% revenue growth.
Sage People
Influencer-led thought leadership helped Sage’s Sage People stand out in a crowded HR tech market, generating record MQL growth by engaging senior HR leaders and amplifying expert insights on the future of HR.
NavTech
Velo helped Navtech launch into mining with ABM-led campaigns and event activation, generating 100+ qualified leads at Bauma.
Bolt
Nuvonic
Nuvonic partnered with Velo to unite four specialist businesses under one global brand and create a new category in UV disinfection. The work balanced heritage with ambition, delivering a distinctive identity, clearer story and stronger platform for growth across surface, air and water applications.
Deloitte
Troup Bywaters and Anders
A long-term partnership that sharpens TB+A’s brand, strengthens differentiation and helps attract the best talent in a highly competitive market.
ElectroRent
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Advanced Fire Detection
Novus Compliance
ASL
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BareRock
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Bell & Clements
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Avire
A smarter, modern global website that elevates Avire’s brand, simplifies complex product information and drives significant engagement growth.
BSRIA
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Carbonplace
CDW
CILS
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Clyde
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Databricks
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Experian
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Financial Times
Fortress
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GL Assessment
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Halma
HSJ
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Hult-EF Education
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HWM
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Imerys
Keeler
Logicalis
Moore
Nokia
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Oseco Elfab
OXTS
OxTS partnered with Velo to sharpen its brand positioning as it expanded into new markets. Built around “Measure with confidence”, the work gave the business a clearer platform for launches, sales and events, with positive feedback across the company and reported acceleration in deals.
Planit
Quantios
Safestore
Savills
Sentric
Tech Data
Xchanging
Every day, we help our clients to:
Win manufacturing tenders
Support complex procurement, bids and tenders.
Simplify complex product marketing
Turn complex manufacturing capabilities into clear commercial messaging.
Launch innovation with confidence
Bring new products, AI initiatives and technologies to market effectively.
Do ABM that drives results
Engage high-value industrial accounts and complex buying committees.
Build engagement across long buying cycles
Keep decision-makers engaged throughout complex procurement journeys.
Start conversations with key accounts
Connect with buyers, specifiers and procurement teams to grow your customer portfolio.
Build authority in crowded markets
Use thought leadership content to stand out beyond product features and technical specifications build authority and trust.
Create sales tools people use
Develop practical enablement content and collateral for commercial teams.
Modernise marketing with AI
Use AI to accelerate insight, content creation and campaign execution.
Measure what matters
Track meaningful KPIs and demonstrate marketing’s contribution to growth.
Get more from industry events
Generate meaningful engagement, pipeline, and ROI from trade shows.
Be specified and recommended
Increase visibility and trust with the people who influence buying decisions.
Manufacturing marketing plays by different rules. We know them.
Buying cycles in manufacturing can stretch months or years, with multiple stakeholders, shifting priorities, and no single decision-maker. That’s why we build ABM programmes designed for the long game: keeping your brand visible and credible with the right accounts long before they’re ready to buy.
Specification is everything in this market. When engineers are writing the shortlist, marketing has to earn its place in the spec sheet, not just the boardroom. We know how to position products so they get specified first and substituted last.
Technical audiences don’t respond to vague claims. They want proof, precision and relevance. We create content and campaigns that speak the language of engineers, procurement managers and safety officers, without dumbing it down or dressing it up.
If your product disappears into someone else’s finished system, making a case for your value isn’t easy. We help manufacturers who are hidden in plain sight articulate their contribution clearly, so customers understand what they’d lose without you.
ESG has become a procurement checkbox for too many manufacturers. We help you flip that script, turning your sustainability credentials into genuine commercial advantage, not just compliance copy.
“Balancing scientific rigour in messaging but connecting emotionally is not easy. I was proud of our campaign when it launched, but what pleases me most is that we have created a new category for BEX imaging.”
FM
Head of Marketing Communication, Oxford Instruments
“Velo is, in my opinion, based on thirty years of experience, the ultimate B2B agency.”
RK
Managing Director, ASL
“Working with Velo was just easy, that word doesn’t do it justice, but everything really was easy.”
KK
Commercial Director, Nuvonic
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who gets your sector and your
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