What is impacting your business success most?

Supply chain difficulties, Brexit and Covid-19 have driven short term opportunism and fast pivots. An established brand name and reputation alone is no longer enough for success.

Online research and less traditional F2F interactions are revolutionising the portfolio of marketing methods deployed to influence stakeholders. Digital campaigns, content and inbound marketing are a higher priority than ever before.

New product development is embracing IoT and digital elements that need new ways to position and sell. Many brands are moving from feature/benefit-led communications to addressing customer pain points while “showing and telling” how they can bring solutions.

Channel partners are conducting more marketing now, but this comes with consistency and quality issues if it is not being managed properly and supported effectively. They’ll continue to work harder for the manufacturers who make it easiest and most attractive.

Priorities for industrial marketers

Branding & Storytelling

Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.

Campaigns & Programs

Accelerate time-to-value for your customers so that their investments pay back. Develop relationships over multiple engagements that lead to longer-term partnerships.

Content Strategy & Creation

We bring your unique story to life with compelling thought leadership and customer stories, producing information that the new generation of B2B buyers are using to assess products and services.

Velo works with business-critical equipment and processes – keeping things running, keeping people safe with deep expertise in:

  • Safety equipment
  • Pumps
  • Valves, actuators and sensors
  • Medical devices
  • Locks/security

Business confidence in investing in equipment and infrastructure – not least caused by Covid, Brexit and other shipping challenges, raw materials unpredictability and now rising energy prices – means businesses in all our core sectors ultimately face a common challenge.

Being ready when the customer decides they need them.
And that’s when we come in.

Case Study

Velo is a great fit for Crowcon. They provide the support and expertise that we need to build a strong global brand and deliver innovative marketing. They really push the limits on what’s required, which in turn delivers excellent results.

Digital Marketing and Content Manager, Crowcon

Crowcon

Working in partnership means developing strategies and plans to achieve revenue targets. Using workshops, stakeholder engagement, customer case study reviews and interviews, and analysis, we helped Crowcon find the existing insight hidden in the company and brought it to life.

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Working with Velo is a real partnership - their approach is thorough and professional, fun, and innovative. The result has been a step-change in the quality of our marketing.

Chief Commercial Officer, OxTS

OxTS

Oxford Technical Solutions (OxTS) have been world-leading manufacturers of inertial navigation systems since 1998, and have become the industry standard for automotive and mapping testing.

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