What is impacting your business success most?

Mergers and acquisitions and newer well-funded firms with different business models are disrupting many markets with new offerings.

The roots of a new business enquiry can start in a myriad of places. Buyers are canvassing opinions from their connections and doing their own research.

With increased market noise comes the need to better differentiate your business, reinforce your reputation, express your thinking and tell complicated stories clearly.

Priorities for professional services marketers

Branding & Storytelling

Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.

Customer Experience & Advocacy

Accelerate time-to-value for your customers so that their investments pay back. Develop relationships over multiple engagements that lead to longer-term partnerships.

Content Strategy & Creation

Bring your story to life with compelling thought leadership and customer stories. We help produce the information that the new generation of B2B buyers are using to assess products and services.

Velo has particularly deep sector expertise in:

    Facilities

  • Building Services (not property sales)
  • IT/Managed Services
  • HR

    Business Intelligence

  • Research
  • Consulting
  • Planning

Professional services companies, without the tangible proof of a physical product, need to work harder to present the benefits of bringing external expertise in. And whilst Covid, Brexit shipping challenges, raw materials unpredictability and rising energy prices are of less of a concern, they have shaped the new customer experience - meaning the provider who are more technology conversant and customer centric are going to be better positioned and more trusted.

So, they are ready when the customer decides they need them.
And that’s when we come in.

Case study

We have worked with Velo since 2016. During this time, they have consistently delivered to our brief to achieve our objectives across our marketing and communications channels. Velo has been instrumental in supporting our business and brand strategy both off and online. We are continuously impressed with how they have taken initial ideas and grown them into a strong creative concept or marketing campaign. They are a clear thinking, flexible, professional agency and crucially, are a great team of people who care about delivering results for our business. I would highly recommend Velo to others.

Head of Marketing and Communications, TB+A

TB+A

Troup Bywaters and Anders (TB+A) is a multi-award winning engineering and design consultancy. Operating as a partnership, the building services organisation has more than 200 staff across eight UK offices.

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A brilliant agency that is growing in strength and offering every year. Velo is a genuine extension of my team. I trust them to deliver, and they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.

Senior Manager, Global Customer Advocacy, Sage

Sage

Sage is the market leader for integrated accounting, payroll and payment systems. With over 13,000 employees, Sage supports millions of entrepreneurs across 23 countries with advice, software and tools that manage everything finance to operations and people.

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The content support that Velo provide for us is unlike any we've ever received from an agency before. They've really got under the skin of our messaging and deliver copy that is of the highest quality. They're an extension of our team, and we wouldn't be able to cope without them.

Content Marketing Director, Sage People

Sage People

Sage People is the market leader for integrated HR and People systems. With over 13,000 employees, Sage supports millions of entrepreneurs across 23 countries with advice, software and tools that manage everything finance to operations and people.

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It's a pleasure to work with Velo. Their final product is outstanding - I couldn't have been more pleased. And it was a direct line to get there: they listen, they ask good clarifying questions, and they put to use everything they've heard. I found Velo to be a great creative partner and look forward to continuing to work with them.

Global Partner Sales Enablement Manager, Anaplan

Anaplan

Anaplan is a pioneering market leader in Connected Planning. With over 2,200 employees in 13 countries, Anaplan supports enterprise businesses (including three of the ‘The Big Four’), connect their people, data, and plans.

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