Case study - Sage

It’s really difficult to find a brilliant agency that actually delivers on what they promise without compromise and at a competitive price point, but this is exactly what I have found in Velo and I cannot recommend them enough

JA, Senior Manager, Global Customer Advocacy, Sage

Client background

Sage is the market leader for integrated accounting, payroll and payment systems. With over 13,000 employees, Sage supports millions of entrepreneurs across 23 countries with advice, software and tools that manage everything finance to operations and people.

Velo has supported the Sage team across marketing, communications and creative activities since 2018.


With cloud-based software becoming pervasive and sitting at the heart of many businesses, Sage needed a new marketing approach to bring its cloud platform to life.

An intense strategic focus on customer advocacy demonstrating how the platform empowers millions of entrepreneurs has helped to promote Sage to their own audiences to find new deals, accelerate revenue and support adoption.

Partnership approach

Working in partnership, the Velo team have acted as part of the global Sage advocacy team since 2018. Selected to be on the preferred supplier lists, our team has led the development and creation of the highly successful Spotlight Customer Advocacy Program.

As a key Sage partner, we’ve produced a huge range of video and written customer advocacy content in our SE1 studio. Sage has also depended on us to develop best practice guidelines and workflow, to enable local vendors in markets across the world to harness the excellent work we’ve created with the Spotlight team and replicate it across the world.

Our close working relationship means best-practice, brand adherence, localisation requirements and cost-effective execution for this global player.

Events and experiential
Insight & marketing planning
Campaigns & activation
Branding & Visual Identity
Creative & copy
Video & photography

Highlights so far

  • Devised and launched all Spotlight communication for global advocacy program for customers, sales staff and nominated local marketing agencies.
  • Produced customer success stories, shot on location in the UK, Germany, The Netherlands and the USA.
  • Devised and embedded new content-led marketing activity for every customer story.
  • Nominated and appointed as a founding agency on Sage’s global supplier roster for video and photography.
  • Promoted and ran first ever Sage advisory customer event at the top of The Shard.
  • Developed ABM campaigns for advocates leading to record program participation.

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