Read Diwakar's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?
Out-of-home advertising, or OOH, refers to any type of ads and marketing materials that are displayed outside of the consumer’s home, such as on billboards, buses, posters, airports, taxis, and street furniture. Traditionally, OOH advertising was not a viable option for B2B marketers targeting a niche audience, due to the high cost, low measurability, […]
Why should B2B marketers that target a niche consider Piwik Pro as an alternative to GA4?
As the deadline for the transition of the Universal Analytics (UA) to GA4 draws near, the web analytics field is embracing itself for quite a turbulent period, with increasingly tighter privacy regulations, changes in the Google Analytics dashboard and the need for increasingly better business insights. The recent changes in GA4 have fundamentally changed […]
ABM, B2B, B2B Video, Integrated Marketing
What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?
Disney Plus has just announced that they will launch an ad-supported subscription tier which will be available sometime in “late 2022” to the US market before expanding internationally in 2023. It is typical of the available advertising opportunities in Connected TV (CTV) technology. Our Digital Marketing Manager, Diwakar Redhu, wanted to explore more and understand […]
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