B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Should B2B marketers consider audio and podcast ads? Your complete guide
Podcasts come in different formats, each serving a unique purpose. Here’s a breakdown of key types, along with some of the most popular examples: Discipline-Focused Podcasts These cover professional topics like marketing, B2B strategy, and sustainability, often aligning with specific job functions. Example: The B2B Marketing Podcast – Deep dives into B2B trends, ABM, and […]
Is Reddit an appropriate channel for reaching B2B audiences?
As a Reddit partner, we’ve been using the channel to target niche content aimed purely at niche audiences. The platform’s growth means it is becoming worthy of consideration for B2B Marketers What is Reddit? Reddit is a social platform that combines a forum-style structure with voting systems to create an engaging and participatory experience. At […]
ESG leaders are influencing your customers’ buying decisions. Who? What? How? Why? Your complete guide.
How do you reach ESG leaders as they are already influencing your customer’s buying decisions? Environmental, Social, and Governance (ESG) considerations guide business strategy across many sectors. For B2B marketers, understanding ESG and who drives this within their target customers is becoming more important. They are a new player in the buying unit, whose influence […]
The B2B Marketer’s Guide to 2025: Operate a high-performing Marketing function
Behind every successful marketing campaign is an efficient, effective team. That is the focus of this final article in the series: your team. It’s packed with practical tips to help you optimise your marketing operations, enabling your team to do more with less while maintaining quality excellence. It focuses on how to: Make content that […]
The B2B Marketer’s Guide to 2025: How to maximise revenue and create demand
In 2025, for technology, professional services and manufacturing businesses, growth will come from striking a balance between acquisition, retention, and innovation. Whether you’re launching new products, entering new markets, or activating channel partners, this guide will help you create integrated campaigns that deliver measurable impact. As a B2B marketing agency specialising in these sectors, […]
The B2B Marketer’s Guide to 2025: Trends for how to earn customer trust and loyalty
Next up in the series is trust and loyalty. These aren’t earned overnight. They’re built by consistently delivering value at every stage of the customer lifecycle – and doing it to high quality, every time. Looking through the lens of marketers in the technology, professional services and manufacturing sectors, we break this into three […]
The B2B Marketer’s Guide to 2025: How to lead in my niche with a strong brand, high awareness, and market preference
It’s that time of year again: trend report season! Yes, we know everyone’s doing trend summaries, but it’s for good reason. We’ve taken 214 reports and distilled the key trends* for B2B marketers targeting a niche in the Technology, Professional Services and Manufacturing industries to bring you a mini-series with curated actionable insights across four […]
How should B2B marketers select a new agency that targets a niche? A comparison scorecard
When you’re considering appointing an agency, a bit of preplanning will make it much easier to select the right partner. For B2B marketers who target a niche, this is a harder process than it looks. Similar case studies are hard to find or rarely celebrated (when was the last time you saw a true niche […]
Your competitors may be unwittingly cutting off their noses to spite their face.
The latest Gartner CMO survey reports that marketing budgets have fallen 15% YoY. Why? The adoption of AI and macroeconomic uncertainty. There are over 60 countries entering elections in 2024. Turbulence is an understatement. These factors are making long-term investments hard to justify. As a result, spending is falling and what remains is often […]
Google Consent Mode: a B2B Marketer’s guide
Google Consent Mode v2 is an initiative that gives site visitors more say in what data you can collect about them during their visit. Once enabled, it enables people to consent to you collecting their data on your website, which will directly impact what and how much insight you can gather from Google Analytics […]
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