B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B websites
A B2B website has to do more than look polished. It needs to help buyers understand what you do, build trust quickly and support the next step in the journey. The challenge is creating a site that balances brand, usability, messaging, content and conversion without becoming bloated or confusing.
That means learning about user journeys, information architecture, messaging, content structure, SEO, conversion, UX, landing pages, CMS choices and the role of websites in wider campaign and sales activity.
Our insight articles explore how B2B websites can become stronger commercial assets, with practical guidance on planning, content, structure and performance.
B2B Creative, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B websites
B2B Web Design Trends for Technology, Professional Services, and Manufacturing Brands
As part of our drive to embrace AI (Artificial Intelligence), this article was generated to write up the discussions in our internal Sector Inspector deep-dive workshops. In these sessions, our team works together to investigate, explore and understand a specific challenge. Through it, we drive deeper agency-wide knowledge into our sectors. Modern B2B websites […]
Our top 10 WordPress Plug-ins – and why you need them today
You’ve installed your WordPress site, it’s up and running along with a nice clean theme, and you’re ready to add content. But there’s a few things you need to know before getting started. In this blog we’ll help you add the ideal WordPress plug-ins to enable notifications, set up contact forms, ensure the security of […]
Why B2B technology, industrial and professional services businesses choose WordPress
WordPress powers 35% of the 1.3 billion websites on the internet today (W3Techs, 2020 and Netcraft 2019). This means that a colossal 455 million websites are built on WordPress. It has become the most popular CMS, and for good reason. There’s virtually nothing that WordPress can’t do. B2B businesses of all sizes are built on WordPress, from […]
Get seen on small screens: Why mobile-first design is a business priority
Driven by the growing popularity of mobile devices, mobile-first design is a strategy that starts with the smallest screen first (mobile). This ensures that the user experience (UX) of a website is right across all devices. Before the mobile revolution, websites were designed for desktop first. A ‘mobile-friendly’ version was then tagged on, with varying […]
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