B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B GTM
Velo is a B2B marketing agency that helps marketing leaders turn an agreed go-to-market (GTM) strategy into work that lands: the positioning, messaging, content and campaigns that make a launch credible from day one.
Once the target market, product story and sales motion are agreed, the marketing job starts: building the messaging framework, developing content and sales enablement material for the launch and planning the campaign that introduces the business to a new market or segment. Every touchpoint needs to read as credible to a specialist audience that moves on relationships and reputation.
That means covering launch positioning and messaging, campaign planning and sequencing, content and sales enablement, channel selection for the audience in question and the measurement that shows whether a launch is earning attention and recommendation, not just reach.
In this section, our team share their experience of bringing go-to-market strategies to life for B2B businesses entering new markets, launching new products or targeting new sectors.
We also provide a full GTM marketing service, from messaging and positioning execution through to campaign planning, content and launch measurement.
ABM, B2B Audiences, B2B GTM, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Strategy
How to build trust in your brand when targeting the defence sector
Most B2B marketing runs on proof: named customers, published outcomes, a case study for every objection. Defence marketing rarely gets that version of the game. Contracts stay classified. Customers stay unnamed. Case studies still exist, but they carry more weight when built to fit those limits rather than despite them, and the real competition usually starts before […]
B2B GTM, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Strategy
If AI data centres are where the money is, how do you position your products and services as relevant?
The real AI opportunity isn’t the software, it’s the infrastructure behind it: the power, cooling, land, construction and compliance work that data centres depend on. This piece sets out how suppliers in adjacent markets can sell outcomes and technical proof to get noticed by infrastructure buyers.
From pilot to programme: 8-step approach to scalable ABM
Scaling ABM means building a structured, always-on programme, not running bigger one-off campaigns. This piece walks through the eight steps that take a pilot to a repeatable engine: from account selection and data to sales alignment and reporting that proves commercial impact.
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