Read Randeepa's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Randeepa De Silva
With a career spanning B2B marketing, broadcast media, and strategic account management, she has helped clients bring strategy to life by turning complex briefs into impactful outcomes. At Velo, she works closely with teams and clients to make sure great ideas stay true to the strategy and are delivered effectively.
B2B GTM, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Strategy
If AI data centres are where the money is, how do you position your products and services as relevant?
The real AI opportunity isn’t the software, it’s the infrastructure behind it: the power, cooling, land, construction and compliance work that data centres depend on. This piece sets out how suppliers in adjacent markets can sell outcomes and technical proof to get noticed by infrastructure buyers.
Do you feel like the lights have gone off on your B2B marketing?
B2B marketing influence is getting harder to see, not less important. Explore how AI, recommendations and private buyer journeys are reshaping attribution, brand and demand.
B2B Marketing in manufacturing, B2B Marketing in Technology, B2B Marketing Leadership, B2B Sales Enablement
Sales and marketing alignment is a myth. Here is what works instead.
Why the real goal is empathy, and the practical approaches that reduce friction. Let’s start with the word itself. Alignment. It sounds sensible. Two teams moving in the same direction, not interfering with each other, broadly coordinated. The kind of language that fits neatly into strategy documents. But that is not how B2B buying works. B2B […]
Looking for your new
agency partner?
