Read Barry's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Ready to make the most of your next event?
There’s been a quiet shift in how people experience B2B events. While the venues, speakers and lanyards remain, the way attendees approach the day has changed. A different kind of attendee Delegates are now more focused, time-conscious and intentional. The all-day wanderer has become the purposeful drop-in. Decision-makers arrive with a shortlist, not a shopping […]
Should you consider Quora in your B2B channel mix?
As a Quora partner, we were excited to hear about Reddit’s partnership with intent data supplier Bombora. This collaboration introduces advanced B2B targeting and Account-Based Marketing (ABM) features, enabling advertisers to more effectively reach their desired audiences on Quora. It means firmographic targeting and ABM matching: Access Enhanced B2B Targeting: Utilize Bombora’s intent data […]
B2B Content, B2B Marketing in Technology, B2B Search, SEO & GEO
What do B2B marketers need to know about Google Page Experience for SEO Success?
Everything you need to know about page experience in 2025. In the fast-paced world of B2B marketing, staying ahead of Google’s evolving page experience standards is no longer optional – it’s essential. As a marketing agency dedicated to helping businesses thrive online, we’ve been digging into the latest updates and trends for 2025. Here’s […]
B2B Creative, B2B Marketing in manufacturing, B2B Marketing in Professional Services, B2B Marketing in Technology, B2B websites
B2B Web Design Trends for Technology, Professional Services, and Manufacturing Brands
As part of our drive to embrace AI (Artificial Intelligence), this article was generated to write up the discussions in our internal Sector Inspector deep-dive workshops. In these sessions, our team works together to investigate, explore and understand a specific challenge. Through it, we drive deeper agency-wide knowledge into our sectors. Modern B2B websites […]
AI & MarTech for B2B, B2B Campaigns
Google Consent Mode: a B2B Marketer’s guide
Google Consent Mode v2 is an initiative that gives site visitors more say in what data you can collect about them during their visit. Once enabled, it enables people to consent to you collecting their data on your website, which will directly impact what and how much insight you can gather from Google Analytics […]
What can B2B brands learn from Taylor Swift?
You don’t have to be a dedicated ‘Swiftie’ to recognise that Taylor Swift is a force to be reckoned with in the marketing arena. Swift’s astute strategies transcend music and offer valuable lessons for marketing – including B2B. This blog post is not to debate the merits of her as songwriter, performer or zeitgeist, […]
AI & MarTech for B2B, B2B Campaigns, B2B Search, SEO & GEO
Third-party cookies: is your B2B marketing about to crumble?
UPDATE: Google has moved back the deadline to an as yet unspecified date in 2025, so companies have some more time to prepare. That said, we recommend not leaving it to the last minute! Back in January 2024, Google began phasing out 3rd-party cookies – although only 1% of Chrome users were affected by Feb […]
Women in B2B marketing: celebrating impact and inspiring inclusion
The theme for this year’s International Women’s Day is ‘Inspire Inclusion,’ so what better opportunity to reflect and celebrate the talented women who contribute to the success of our B2B marketing agency. Of course, it goes without saying that we don’t need an official ‘day’ to recognise this. We’re committed to fostering diversity and inclusion, […]
B2B Content, B2B Creative, B2B Video
Does the emergence of virtual production mean the end for greenscreen in B2B videos?
In recent years, the B2B market has witnessed a dynamic transformation with the emergence of artificial intelligence (AI) and virtual reality (VR) technology. VR not only revolutionises the way products and services are presented but also provides an immersive and engaging experience for consumers. Companies leverage VR to transport potential customers into a virtual space where they […]
B2B Branding, Customer Experience
What storytelling process should you follow when building your B2B brand?
Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling In a three part blog series, agency strategist Rene Power looks at why storytelling in b2b marketing has become a go-to approach for so many marketers and how to start doing it effectively. This second post outlines the concept of the […]
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