Read Helena's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Navigating the Evolution of ABM in B2B Marketing: Insights from the Global ABM Conference 2023
It’s been two weeks since I joined 500+ fellow marketing leaders at B2B Marketing’s Global Account-Based Marketing (ABM) Conference, and it’s taken me this long to write up my key takeaways as there was so much rich knowledge, so many valuable insights, and such engaging expert speakers – my brain is still buzzing at everything […]
B2B, B2B content, Industrial, Professional Services>B2B Insurance, Technology
How to build a thought leadership strategy for a B2B niche audience
When marketing to a niche, you need to understand that niche. Is it clear how macroeconomics affect your audience? Do you get the value chain in the industry? What about who the decision-makers are, your customers’ pain points, and the challenges driving market demand? B2B businesses at the moment are obsessed with thought leadership. And they should […]
Marketing trends industrial companies should care about in 2023
The effects of Covid were felt almost immediately among B2B industries. Manufacturing companies in particular were hit pretty hard, with around half reporting technology infrastructure and budget-related difficulties. More than anything else, the pandemic identified the urgency of digital transformation. Many businesses had to scale quickly to facilitate remote working and operate online. But enough […]
B2B, Customer Experience, Technology
Should you be thinking about the metaverse as a B2B marketer yet?
What opportunities does the metaverse present to B2B marketers? Every organisation is targeted at meeting their customer’s demands and needs. Specifically, in the B2B space, it is important for businesses to evolve how they engage and interact with their customers. The metaverse can have (and is having!) a huge impact on the ability of B2B […]
B2B content, Brand Comms, Content Marketing, LinkedIn
What can B2B Marketers learn from those using social media well? | B2B social media best practice
“90% of the B2B purchase process is completed before contacting a vendor”
10 things pancakes and content have in common
One of the best ingredients for success when it comes to creating exciting digital content is to ‘compare your subject matter with something you are passionate about’. For the reader, this provides something unique and interesting whilst also making it enjoyable for the writer. With that in mind especially for Pancake Day, we present…digital content […]
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