Read Lottie's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B content, Professional Services
Boosting B2B brand authority with content syndication
In B2B marketing, establishing your brand as a thought leader is essential for building trust and credibility with your audience. However, you are not the only ones looking to do this. It is saturated. You are competing for share of voice. It is not impossible, just harder than is perhaps used to be. One […]
What Google’s U-turn on 3rd-party cookies means for B2B marketing
After years of anticipation and multiple delays, in a surprising – or, perhaps, unsurprising – move, Google has decided to scrap its plans to phase out third-party cookies on Chrome. Whatever your view, this decision undoubtably shifts the landscape for B2B marketers who have been preparing for a future without third-party cookies. Earlier in […]
A sales and marketing relationship designed to supercharge your growth
In part one of this article, we highlighted the fractured nature of the two key functions sat at the heart of an organisation’s growth; sales and marketing. In this second part, we explore a series of practical steps designed to help create closer alignment between the two functions. Collaboration Depending on the size of your […]
Your sales team will tell you who your best prospects are. Well, 16% of the time
When approaching any new project, one of the most valuable pieces of work anyone can do is speak to the people buying the products: the customers. Anyone who has worked in B2B long enough will tell you that the ability to do this can vary from tricky to borderline impossible. Rarely are customers free to […]
Need a B2B persona for senior HR Leaders?
Knowing your audience is the first step in constructing strong B2B marketing campaigns. You need to understand their motivations and pain points, but also how you can pragmatically reach them. This series of articles provides deep dives on the audiences we target most regularly here at Velo. Senior leaders at large organisations who are responsible […]
Need a B2B persona for production managers in an industrial setting?
Knowing your audience is the first step in constructing strong B2B marketing campaigns. You need to understand their motivations and pain points, but also how you can pragmatically reach them. This series of articles provides deep dives on the audiences we target most regularly here at Velo. In most manufacturing and industrial plants, customers with […]
How should B2B marketers approach 2024?
This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do […]
How to roll out new brand communications without damaging brand strength
If you target a B2B niche, your brand becomes one of your most crucial assets. It can both help you and harm you. What we often see is that it can lose potency as it is rolled out. The hero assets are brilliant, creative and hard-hitting. By the time the roll-out is covering product brochures, […]
Is there more to marketing effectively across EMEAR than just translating your marketing? Yes.
Is there a country called EMEAR? Has anyone ever said they live or work in EMEAR? Does everyone that lives in France have the same habits, preferences and challenges as people that live in Germany? Of course not. So why do so many B2B marketers treat EMEAR as if it is all one homogeneous zone? […]
Brand Comms, Customer Experience
Why do B2B marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.
Answering this question is where Velo, and any self respecting marketing professional should, start with all clients. When was the last time you read a blog, an article, a social media post, watched a video or listened to a podcast and thought – wow that really spoke to me? It wasn’t just a case […]
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