Read Matt's Blogs
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Why accessibility should shape your brand colours
In B2B, “the colours need to look nice” is not the whole brief. Colour has much heavy lifting to do. It projects brand meaning, and it needs to remain legible, consistent, and cohesive everywhere — and for everyone. From obligation to expectation Accessibility used to be a public-sector box-tick. Now, with the European Accessibility Act […]
B2B, Creative Thinking, Design
How long is it since you refreshed your B2B logo?
For many B2B brands, their logo is sacrosanct and has been part of the business since its inception. Sadly, logos become outdated and no longer fit for today’s world. They’re often the only part of a business that is the same as the day it was founded, and yet the one part that everyone […]
The Apple Vision Pro: the calm before the storm?
Ah, the Apple Vision Pro… remember when it took the tech world by storm, making a splash so big that even your mum knew about it? Now it’s like the gadget has turned into Nemo and disappeared, sinking beneath the waves of our shared consciousness. You know what they say, ‘still waters run deep,’ but […]
Copy, right? Do you know the rights and wrongs around your image use?
This weekend, the Spanish government’s beach body advert caused more controversy with a second photographer having their images used without consent, and with insensitive retouching that betrayed the intention behind the initial post. It has gathered a lot of media attention and increasing levels of anger from those ripped off. Full disclosure, I am also […]
Brand Comms, Creative Thinking
Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency
Building brands doesn’t stop because of pandemics and major market upheavals. Whilst many brands have had spectacular pandemic success, skillfully pivoting and navigating to a more online execution, a large number have at best survived rather than thrived – and a fair few have in fact “languished” (the inevitable word of 2021) somewhere in between. […]
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