B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
ABM, B2B Sales Enablement, Brand Comms, Content Marketing
What we learned about influencing LinkedIn’s algorithm with an unscientific test using SSI
TL:DR We ran a quick internal test to understand LinkedIn’s Social Selling Index (SSI) and what actually drives influence on the platform. Our goal? To find out whether it’s worth the effort for B2B marketers, especially in niche sectors to invest time into personal posting. The headline takeaway: yes, personal posts often outperform company ones, […]
ABM, B2B, B2B Research, Technology
Mapping the martech map – 14,000+ platforms to choose from. Unless you target a niche.
I need a bigger screen for the 2024 Martech Map! Released just a few days ago, this collation of more than 14,100 marketing technology platforms is both impressive and overwhelming. Only 293 mention B2B, and even fewer are explicitly designed for those targeting a niche. We’ve been through it, so thankfully, you don’t have to! […]
ABM, B2B Research, Integrated Marketing
How do you build your list of prospective niche B2B companies for an ABM campaign?
When it comes to targeting a B2B niche with an account-based marketing (ABM) strategy, building an effective target prospect list is crucial. There are numerous methods available, including leveraging technology, utilising data sources, and of course, the age-old desk research route. However, it is essential to supplement these approaches by consulting with appropriate stakeholders […]
ABM, B2B, B2B Video, Integrated Marketing
What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?
Disney Plus has just announced that they will launch an ad-supported subscription tier which will be available sometime in “late 2022” to the US market before expanding internationally in 2023. It is typical of the available advertising opportunities in Connected TV (CTV) technology. Our Digital Marketing Manager, Diwakar Redhu, wanted to explore more and understand […]
ABM, Marketing Automation, Technology
Unlocking the full potential of Marketo for B2B marketing
The Velo team has been working with Marketo for a number of years. As with most marketing automation software, there is much to learn in order to get the most from it. We’ve learned many lessons on our path to unlocking the full potential of the platform for clients. Some lessons proved to be best […]
ABM, Augmented Reality, Marketing Automation, Technology
‘THE’ hot topic of 2020 in the technology industry: Covid-19 recovery and what it means for b2b marketing
While it’s been technology that has allowed the business world to keep going during the pandemic, it hasn’t just been all good news for the tech sector. They, like most other businesses, are in full recovery mode. The pandemic has impacted everything from raw materials supply, disrupting the electronics value chain, and causing a huge […]
Video podcast: The Importance of Always-On in ABM
In early December, I had the opportunity to sit down with James Rostance from The 414 Live – a live LinkedIn video stream and podcast dedicated to discussing all things B2B marketing. My topic of choice was one I’m very passionate about (ask anyone in the office or any of my clients!). Said topic? The […]
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