I need a bigger screen for the 2024 Martech Map!
Released just a few days ago, this collation of more than 14,100 marketing technology platforms is both impressive and overwhelming.
Only 293 mention B2B, and even fewer are explicitly designed for those targeting a niche. We’ve been through it, so thankfully, you don’t have to!
When you are looking to find and engage super-niche audiences, often the minimum fees preclude you from using them, the reach is geographically too small, or the precision in targeting or analytics is not enough to be of value. We’ve tested a considerable number of them and had to dismiss most.
What’s reassuring for anyone in B2B marketing targeting a niche is that only a handful of these products will really help make an impact.
From our experience, our favourite ones are below. We use them regularly in different combinations for our clients:
I need a bigger screen for the 2024 Martech Map!
Released just a few days ago, this collation of more than 14,100 marketing technology platforms is both impressive and overwhelming.
Only 293 mention B2B, and even fewer are explicitly designed for those targeting a niche. We’ve been through it, so thankfully, you don’t have to!
When you are looking to find and engage super-niche audiences, often the minimum fees preclude you from using them, the reach is geographically too small, or the precision in targeting or analytics is not enough to be of value. We’ve tested a considerable number of them and had to dismiss most.
What’s reassuring for anyone in B2B marketing targeting a niche is that only a handful of these products will really help make an impact.
From our experience, our favourite ones are below. We use them regularly in different combinations for our clients: