B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B, B2B content, Customer Experience
What are the building blocks of a powerful B2B brand story?
Crafting creating and engaging storytelling for B2B marketing. Part 1: In a three part blog series, agency strategist Rene Power looks at why storytelling in b2b marketing has become a go-to approach for so many marketers and how to start doing it effectively. There’s no doubt that content matters more than ever. The nirvana of […]
B2B, B2B content, Uncategorised
What marketing KPIs should you be tracking when targeting a B2B niche in your campaigns?
When planning KPIs for your marketing operation, ensuring that they align with your overall business goals is essential. This means selecting KPIs that will help you measure your marketing efforts’ success in terms of driving revenue and business growth. While revenue related KPIs are a common starting point, it’s also important to have the […]
B2B, B2B content, Content Marketing, Customer Experience, Industrial, Professional Services, Technology
How can you increase the number of your B2B case studies that get signed off?
As a B2B marketer, one of your key goals is to use thoughtful storytelling to create success stories that demonstrate your product or service’s power. Particularly for B2B marketers in the technology and professional services sector, success stories are key as a sales enablement tool. They are also essential for reinforcing credentials within the […]
B2B, B2B content, Uncategorised
What should you think about when building your B2B marketing strategy to target a niche?
B2B marketers who take a niche brand in a niche market are a rare breed. Quite simply, it is hard and demands one of the purest forms of marketing. With small audiences, each interaction and every message counts. You simply don’t have the gift of huge numbers to learn slowly. You need to plan, learn and […]
B2B, B2B content, B2B Research, Customer Experience
Is it time for recommendations to supersede pitches in the B2B buying process?
I admit it – I don’t like pitches. Agency pitches are highly common as a way of selecting a new partner, but they often bear little resemblance to what the real working relationship will be like. Many companies are forced to rely on pitches in lieu of another option. They’re bounced into evaluating options […]
B2B, B2B content, B2B Research, Marketing Automation, Search, SEO & GEO, Technology, Uncategorised
How to build an SEO strategy when promoting a technology brand
SEO constantly evolves as Google updates its ranking algorithm to enhance the user search experience. This allows companies to assess the yearly SEO trends that shape the search engine landscape. As a result, SEO can drive traffic to your website, generate leads, and improve your bottom line with the right strategy. Here are some […]
B2B, B2B content, B2B Research, Industrial, Professional Services>B2B Insurance, Technology
If you target a niche, should B2B influencers be part of your strategy?
When influencer marketing is mentioned, the mind moves to Instagram, YouTube or TikTok millionaires pumping out content every day that appeals to the masses. Luxury lifestyles, fast fashion, excited gamers in their bedrooms – none of these is akin to the reality of B2B marketing to a niche. Look a little further, particularly on […]
B2B, B2B content, B2B Research, Content Marketing, Industrial, Marketing Automation, Professional Services>B2B Insurance, Technology
An overview to ChatGPT and how it can help B2B marketers
CAVEAT: This article was published in Feb 2023 when ChatGPT was announced. The technology evolved rapidly. As a B2B marketing agency, we are always on the lookout for innovative and efficient ways to help our clients in the Professional Services, Technology, and Industrial sectors achieve their marketing goals. A recent survey conducted by Microsoft, where […]
B2B, B2B content, Content Marketing
The importance of Storytelling in B2B marketing
Even as adults, we all enjoy a story. Stories grab our attention; they mentally transport us into new worlds. We form connections between the stories and ourselves. When we listen to or read an engaging and relatable story, a great opportunity can be set for companies looking to build deeper relations with their audience […]
B2B, B2B content, B2B Research, Content Marketing, Professional Services, Technology
How to conduct good discovery interviews
B2B marketing to a niche must be based on solid research. As a result, we’ve developed our own version of a discovery call in our mission to support companies targeting a niche. Traditionally used in sales, for us a discovery call is a chance to explore and understand complicated products and services quickly, especially […]
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