B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
New to 2020: Recent LinkedIn features that you should know about
LinkedIn has had an incredibly busy year, that’s for sure. With new features rolled out across the platform nearly every other week throughout 2020, LinkedIn has continued to evolve to become a channel B2B marketers simply cannot live without. In response to the Covid-19 pandemic, there has been a significant transformation towards H2H (human-to-human) or […]
Built by recommendation – why specialising in three core sectors makes Velo a trusted B2B marketing agency
After 10 years of growth, Velo has become an award winning, full-service B2B marketing agency. Although our values are the same as at the start, our team, our clients and our knowledge have grown more than I ever dared dream they would. We now serve and specialise in three core sectors – technology, industrial and […]
Five ways to make your online workshops more engaging
Workshops are an integral part of the marketing industry, and a useful platform to get team members involved in presentations and new pieces of work. But with an ever-changing landscape due to the backdrop of Covid-19, running them has become a much bigger challenge for B2B agencies and their clients. That’s not to say that […]
Being the best, not the biggest agency for our sectors
Over the past decade, the Velo team has changed in size and shape to be unrecognisable from where we started. In the beginning, the team worked from home and comprised young parents looking to enjoy the perks of a better work-life balance alongside the challenge of diverse and wide-ranging work, team and clients. And all […]
Our 4 Top Tips For Video Conferencing Like A Pro
We’ve worked with a range of clients over the past decade, and while we’re a London-based agency, our reach has grown substantially over the years. We have built Velo through our relationships with clients nationally, on the continent, and globally, and we couldn’t have done this without collaboration software – namely video conferencing – enabling […]
Advice for Velo clients: how to navigate Covid-19 and be ready to spring back
Without doubt, Covid-19 is causing disruption to marketers in unprecedented ways, and we predict that the changes in marketing will be forever. Although it’s difficult to know what will happen, or how and when businesses will spring back, learning to adapt and acclimatise to the ‘new norm’ is going to be key. Below are a […]
CX, product, and price—getting the balance right
Customer Experience (CX) is transforming the business arena. Where quality of product and scale of price once defined a company’s reputation, success and revenue are now heavily influenced by how effectively your business interacts with customers across all touchpoints. Brands that invest in their customers’ experience are enjoying revenue growth rates faster than ever before. […]
Lessons learnt from 10 years of working from home
Yesterday, Velo was established 10 years ago. Incredible. Our growth and success are down to the individuals who work here, the clients we’ve retained and the working environment we’ve created. Thank you to them all. Back then, working from home was the default, so we learnt some lessons about how to do it well without […]
Join the B2B video revolution and get ahead of the pack
Video is at the core of our day-to-day lives, whether we are relaxing at home streaming our favourite shows, or searching for a solution to fix a leaking tap – no longer are we reaching for DVDs or telephoning a plumber for an emergency call-out. Video has fast become the preferred method for many consumers […]
5 reasons to try LinkedIn Sponsored InMail for B2B
We’re massive advocates of LinkedIn. We’ve used it for everything from hard-sell lead gen campaigns to methods of research when identifying target accounts. With over 260 million users (Jan, 2020), LinkedIn as a platform for targeted messaging is hard to ignore, and LinkedIn’s Sponsored InMail advertising option gives you access to the inbox of almost […]
Looking for your new
agency partner?
