B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?
An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector. Staying up to date with all the changes and developments in the technology space can be a real challenge for B2B technology marketers. With that said, we’ve pulled together a list of the […]
B2B content, Brand Comms, Creative Thinking, Uncategorised
Creative takes the spotlight! What B2B marketers need to know…
This is the third and final post in our trend-watching series of posts looking at some of the important trends that are going to impact B2B marketing strategy and implementation in 2022. This post focuses on the creative side of B2B marketing. B2B steps into the creative spotlight The newly launched Creative B2B Lion […]
B2B content, Brand Comms, Content Marketing, Industrial
How industrial b2b companies can attract more sales ready leads through more effective marketing
We’ve written previously about how industrial B2B marketers need to be more structured in their thinking, developing content and communications that arouse, attract, engage, and inform prospects to take positive action. This process involves thinking more like a publisher, being much more open and being present in the right places at the right time when […]
B2B ESG, Brand Comms, Technology
B2B technology companies should include sustainability messaging as part of your brand positioning. But how?
Clare Leighton is a senior marketer who has been in B2B technology for over fifteen years. Always passionate about charity and the environment, in her most recent roles at Vodafone and Citrix, she began to focus, firstly on how the work of Vodafone Foundation can be brought to life for Business customers and latterly, how […]
B2B content, Brand Comms, Creative Thinking, Uncategorised
Brand marketing is back! What B2B marketers need to know…
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. Continuing a series of short posts looking at the some of the important trends that are going to impact strategy and implementation this year, this post looks at brand for B2B. […]
B2B, Brand Comms, Creative Thinking
Privacy and the attention economy – What B2B marketers need to know
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. In this first in a short series of posts, we’re looking at the some of the important trends that are going to impact strategy and implementation this year. What does […]
Brand Comms, Customer Experience
Social media sharing is about the who, not the what: An advocate marketer’s perspective
Against the backdrop of the new Sage Boss-It campaign and the success of the supporting TikTok campaign which was one of the first B2B uses of this channel, we’re seeing customers of B2B brands are playing a huge part in marketing and amplifying the company’s message in volumes never seen before. This campaign shows it […]
Brand Comms, Creative Thinking
Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency
Building brands doesn’t stop because of pandemics and major market upheavals. Whilst many brands have had spectacular pandemic success, skillfully pivoting and navigating to a more online execution, a large number have at best survived rather than thrived – and a fair few have in fact “languished” (the inevitable word of 2021) somewhere in between. […]
Brand Comms, Content Marketing, Industrial, Integrated Marketing
What are the 5 main challenges for b2b industrial marketing?
Industrial manufacturing still forms a dominant part of most national economies. Including food, drink, transport, and pharmaceuticals, it can be as high as 70% in GDP terms and is responsible for millions of jobs. Although markets are currently buoyant in terms of demand, many are facing unrivalled challenges in terms of raw materials shortages, price […]
Brand Comms, Creative Thinking, Customer Experience, HR, Technology
Are changes in the HR space evolving the way products and services will be bought and sold forever?
We’re recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times. HR as a problem solver Following the pandemic, the importance of the HR function within organisations has been elevated. […]
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