B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
How events have become a crucial part of B2B content marketing strategy
The history of events in the B2B sphere throughout the last three years has been something of a journey. Confined to strictly online affairs following the COVID-19 pandemic, businesses adjusted to new technology platforms to bring the physical to the virtual, all whilst retaining engagement and interest. Online events quickly rose in popularity, and not […]
Copy, right? Do you know the rights and wrongs around your image use?
This weekend, the Spanish government’s beach body advert caused more controversy with a second photographer having their images used without consent, and with insensitive retouching that betrayed the intention behind the initial post. It has gathered a lot of media attention and increasing levels of anger from those ripped off. Full disclosure, I am also […]
B2B content, Brand Comms, Creative Thinking, Uncategorised
Creative takes the spotlight! What B2B marketers need to know…
This is the third and final post in our trend-watching series of posts looking at some of the important trends that are going to impact B2B marketing strategy and implementation in 2022. This post focuses on the creative side of B2B marketing. B2B steps into the creative spotlight The newly launched Creative B2B Lion […]
B2B content, Brand Comms, Creative Thinking, Uncategorised
Brand marketing is back! What B2B marketers need to know…
As an agency and trusted partner for clients, it’s important we stay up to date with the latest thinking and influences on B2B marketing. Continuing a series of short posts looking at the some of the important trends that are going to impact strategy and implementation this year, this post looks at brand for B2B. […]
10 things pancakes and content have in common
One of the best ingredients for success when it comes to creating exciting digital content is to ‘compare your subject matter with something you are passionate about’. For the reader, this provides something unique and interesting whilst also making it enjoyable for the writer. With that in mind especially for Pancake Day, we present…digital content […]
It’s time to rethink cybersecurity marketing
What hinders cybersecurity marketers from doing their jobs well? And what can be done about it? If you’re a cybersecurity marketer, you’ll know that the industry is heavily populated by multiple companies purporting to solve endless cybersecurity needs. Crafting messaging that cuts through this quagmire is no small feat. This challenge is compounded by the […]
How to effectively plan customer experience touchpoints using user story mapping
Our agency formula for ‘B2B marketing to be proud of’ consists of three core components: Customer Experience, Integrated Marketing and Brand Communications. We believe these elements working together ensure that your audience connects with your brand, your customers are nurtured towards an ultimate sales goal, and you turn engagement into long-term customer loyalty. If any […]
All You Wanted To Know About Research-Led Marketing
Not sure how to implement research into marketing campaigns? We have everything you need to get started. Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live. In Part – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect. But […]
How to successfully prep your interviewees for video customer testimonials
Let’s face it, being interviewed in any capacity is not the most natural thing in the world to endure. Throw a camera into the mix….. and well, ‘rabbit’ and ‘headlights’ is the most likely outcome for your interview subject. But with video customer success stories and case studies becoming a key marketing tool in the […]
Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing
Everything you wanted to know about research-led marketing, but were afraid to ask. What is the role of research in Who does it well? If you’re either new to this area or are unsure that your current approach is working, how do you get your head around this vast and complicated space? Our latest podcast […]
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