B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem
The first in our ‘Marketing Cybersecurity’ podcast series, where we unpick some classic marketing challenges in this space. Our guests are Becky Kiely, Head of PR for UK and US, F-Secure, and Eliza-May Austin, CEO and Co-founder of th4ts3cur1ty.company. Join us for the very first episode of our ‘Marketing Cybersecurity’ podcast series. If you’re a […]
Wassup?’ Lessons in brand storytelling
TBT to 1999 and a group of friends ‘watching the game, having a Bud.’ Gayle Kennedy, our Director of Storytelling, explains what brand storytelling lessons we can glean from this iconic advertising series. Our #tbt this week goes back to 1999, in which one question was asked: ‘Wassup?’ On the face of it, this […]
What does COVID-19 mean for your marketing strategy?
We are all feeling apprehensive at the moment, but let’s make the most of this time to complete some projects and try some new things. Creativity will get us through the darkest of times. Today, instead of posting our usual quick Tuesday tip, we thought it would be more helpful to talk to you about […]
Being the best, not the biggest agency for our sectors
Over the past decade, the Velo team has changed in size and shape to be unrecognisable from where we started. In the beginning, the team worked from home and comprised young parents looking to enjoy the perks of a better work-life balance alongside the challenge of diverse and wide-ranging work, team and clients. And all […]
Navigating a post COVID-19 world
It’s a rough time for business leaders. No one really knows what’s going to happen, how long our lives will be impacted by enforced isolation, how long the looming recession will last, or how much governments will intervene and support us. There are some things we definitely do know though. The world will be different […]
You are not the protagonist
Writing a brand story can seem frivolous, but it’s a crucial reminder of your product’s role in your customer’s everyday life. Writing your brand story can feel like one of the more esoteric moments in crafting your positioning. Destined to stay within the confines of your brand guidelines, the more hardened and cynical amongst a […]
The most personal is the most creative
Because brand storytelling lives under the ‘business’ umbrella, it can be easy to assume that the principles of ‘real’ creativity do not apply. It’s time for this to change. At the 2020 Oscars (before everything changed), Best Director winner Bong Joon Ho cited this quote by Martin Scorsese in his acceptance speech: ‘The most […]
Compassion conquers all
What is a ‘culture of compassion’? While we have endeavoured to achieve this from the start, this week we truly put it into practice. We’ll be honest: we’ve been having a hard time keeping motivated this week. Maybe it’s because the sun has been shining. Maybe it’s because we still haven’t hit a rhythm […]
B2B marketers, here’s what to do right NOW to maximise ROI from your content
Get ready – I’m going to share some of Velo’s proven tips for successfully maximising ROI from your B2B content efforts. Tips you can implement RIGHT NOW that can achieve immediate quick wins. A blog or content hub is a staple component of any B2B website, providing a place for companies like yours to share […]
The 12 Year Window – Why Now is the Time to Invest in your Brand
Regardless of if you’re a FTSE 100 company or a start-up, a well-defined brand will give you a competitive advantage. How? People are drawn to brands that look and sound confident about who they are. Potential customers believe that choosing a strong brand reduces the risk in a decision. The success of a defined brand, […]
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