All You Wanted To Know About Research-Led Marketing

Not sure how to implement research into marketing campaigns? We have everything you need to get started. Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live. In Part – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect. But if you’re a start-up, scale-up, or even in a large company with budgetary restrictions, how do you: -Prioritise which research to support -Implement this research into the funnel to greatest effect -Know when – if ever – you should switch to the ‘hard sell’. Listen now for insights and answers to all of the above along with advice on adjusting your messaging in the era of Covid-19.