B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector
Technology and software companies have a lot to say this year – and so they should! Since COVID hit in 2020, the technology around us has boomed, and whether we like it or not, it will continue to do so. Marketing comes in many shapes and sizes, from videos and podcasts to eBooks and blogs. […]
B2B, Content Marketing, Industrial, Professional Services, Technology
Velo presents… Leftover Turkey Quiche
The festive season is around the corner, as is that one question (almost as expected as bad cracker jokes) whilst sat round the dinner table… ‘‘what do you do again?’’. We know it’s not always easy to explain to family and friends but rest assured we get your values and know the impact your work […]
B2B, B2B content, Content Marketing, Industrial, Professional Services, Technology
Top 5 Festive B2B Marketing Ideas
With the festive season fast approaching, many businesses may be looking into next year to see what 2023 has to offer. In some ways, work may be slowing down and your competitors are looking to take some well-deserved time off. However, this may be a great opportunity for your business to exercise some festive marketing activities […]
Creative Thinking, Uncategorised
How to stay creative in B2B marketing – highlights from our Gallery visit
When you’re in the business of creativity, it’s critical to garner all the inspiration and stimulation you can. To do this, sometimes you have to step outside your usual environment, immerse yourself in other ideas, and look at life from a different perspective. And what better place to channel such creativity than an art gallery? […]
Brand Comms, Customer Experience, Professional Services, Technology
What does best practice brand communication look like in the technology sector?
The Velo team looks at five technology brands implementing good marketing practice and where they could be improved further. In a post at the start of 2022 – What are the top marketing challenges facing technology businesses and how to fix them? – we outlined five key challenges we see technology companies confronting when it […]
Customer Experience, Search, SEO & GEO, Technology
What the switch to GA4 means for B2B marketing – and how to get ahead
In October 2020, Google announced that Google Analytics 4 (GA4) will replace Google Universal Analytics (UA) and that UA will stop collecting data in July 2023. Whilst there is still nearly a year before the current analytics tool is phased out, many experts recommend moving now, as you’ll build up more historical data within the […]
B2B, Customer Experience, Technology
Should you be thinking about the metaverse as a B2B marketer yet?
What opportunities does the metaverse present to B2B marketers? Every organisation is targeted at meeting their customer’s demands and needs. Specifically, in the B2B space, it is important for businesses to evolve how they engage and interact with their customers. The metaverse can have (and is having!) a huge impact on the ability of B2B […]
A very Velo summer in review
The leaves are losing their green, pumpkin spiced lattes are back on the menu, and the sunset time is creeping up gradually each day. There’s no denying it: autumn is here. As we prepare for the excitement of Q4 and the frenzy of the holiday season, we’d like to bring you back on a trip […]
Velo gets moving for Miles for Smiles!
Did you know the average office worker spends five years of their life sitting at their desk, and the average step count sits between 3,000 to 4,000 per day? Movement is vital – not only for general happiness, but also for maintaining a work-life balance. This was recognised by the leadership team at Velo […]
Brand Comms, Customer Experience, Technology
Is there a place for WhatsApp for Business in B2B marketing?
Marketing communication becomes more fragmented every year, with more tools and technologies emerging that are taking community and communications into private channels. The pandemic forced even the most security conscious B2B operations to recognise they needed to open up to using third party software to streamline their operations, and improve the customer experience. B2B companies […]
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