B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B, Brand Comms, Creative Thinking
Brand and storytelling agency Creative Covenant is joining Velo. What does this mean for Velo’s clients?
Ever since I started the business in 2010, Velo has and always will, operate as an extension of our client’s teams. My mission was to build a committed team of experts with one common goal – to craft B2B marketing to be proud of in partnership with our clients. It is a rare philosophy, but […]
Post-COVID, B2B Events Are Back But Not As We Knew Them
It has been incredibly difficult for event organisers since Covid began. Attendees are reluctant to travel, exhibitors unwilling to commit to floor space in advance, starving exhibition organisers from the cash needed to market their events and sponsors nervous of investing marketing budget when uncertainties around attendance exist. In addition, and this is particularly in […]
B2B, Brand Comms, Customer Experience
Want to know what the new Google Page Experience ranking algorithm means for you as a B2B marketer? Read on…
At the end of May this year, Google provided advanced notice of a shake-up in how it ranks search engine results to penalise those with poor user experience. However, unlike previous updates, this time Google has provided more details and tools to allow B2B marketers to evaluate and fix any aspects of their sites so […]
It’s time to rethink cybersecurity marketing
What hinders cybersecurity marketers from doing their jobs well? And what can be done about it? If you’re a cybersecurity marketer, you’ll know that the industry is heavily populated by multiple companies purporting to solve endless cybersecurity needs. Crafting messaging that cuts through this quagmire is no small feat. This challenge is compounded by the […]
How to be happy with hybrid
Preparing for hybrid working Working from home and working from the office present very different challenges. The social side, the collaborations, the banter, the informal glances and serendipity all are tough to accomplish when we work remotely. But after a year of lockdown, I’ve noticed several behaviours we’ve adopted that will help all of us […]
Augmented Reality, B2B, Creative Thinking
5 reasons to consider Augmented Reality in your B2B marketing mix
Not so long-ago Augmented Reality (AR) felt like something so distant and far off in the future, that the majority of us didn’t give it another thought, let alone think about using it for marketing purposes. But in a little over ten years since BMW triumphed as the first brand to use the then extremely […]
B2B, Brand Comms, Creative Thinking, Customer Experience, Integrated Marketing
Creative thinking is at the core of B2B marketing. Never more so than now.
What’s been your highlight of the lockdown easing – a visit to friends and family? A trip to the local? Getting back in style with a haircut? As we emerge and are finally able to go out again, see people and re-establish ourselves within our communities, B2B marketers are already questioning what the impact is […]
How to effectively plan customer experience touchpoints using user story mapping
Our agency formula for ‘B2B marketing to be proud of’ consists of three core components: Customer Experience, Integrated Marketing and Brand Communications. We believe these elements working together ensure that your audience connects with your brand, your customers are nurtured towards an ultimate sales goal, and you turn engagement into long-term customer loyalty. If any […]
New to 2020: Recent LinkedIn features that you should know about
LinkedIn has had an incredibly busy year, that’s for sure. With new features rolled out across the platform nearly every other week throughout 2020, LinkedIn has continued to evolve to become a channel B2B marketers simply cannot live without. In response to the Covid-19 pandemic, there has been a significant transformation towards H2H (human-to-human) or […]
All You Wanted To Know About Research-Led Marketing
Not sure how to implement research into marketing campaigns? We have everything you need to get started. Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live. In Part – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect. But […]
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