B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
How events have become a crucial part of B2B content marketing strategy
The history of events in the B2B sphere throughout the last three years has been something of a journey. Confined to strictly online affairs following the COVID-19 pandemic, businesses adjusted to new technology platforms to bring the physical to the virtual, all whilst retaining engagement and interest. Online events quickly rose in popularity, and not […]
B2B Branding, B2B marketing in Technology
What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?
An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector. Staying up to date with all the changes and developments in the technology space can be a real challenge for B2B technology marketers. With that said, we’ve pulled together a list of the […]
B2B Branding, B2B Content, B2B Creative
Creative takes the spotlight! What B2B marketers need to know…
This is the third and final post in our trend-watching series of posts looking at some of the important trends that are going to impact B2B marketing strategy and implementation in 2022. This post focuses on the creative side of B2B marketing. B2B steps into the creative spotlight The newly launched Creative B2B Lion […]
B2B Content, B2B marketing in Technology, Customer Experience
Why successful B2B technology companies are investing in customer success stories – and how you can too
Customer success stories are used by B2B marketers, particularly in the technology sector, to reassure new customers that their solution, and process of working together solves their problems, by demonstrating it has done it before. This is important in earning trust before a transaction and cements the relationship with the customer in the story as […]
B2B Branding, B2B ESG, B2B marketing in Technology
B2B technology companies should include sustainability messaging as part of your brand positioning. But how?
Clare Leighton is a senior marketer who has been in B2B technology for over fifteen years. Always passionate about charity and the environment, in her most recent roles at Vodafone and Citrix, she began to focus, firstly on how the work of Vodafone Foundation can be brought to life for Business customers and latterly, how […]
What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?
Disney Plus has just announced that they will launch an ad-supported subscription tier which will be available sometime in “late 2022” to the US market before expanding internationally in 2023. It is typical of the available advertising opportunities in Connected TV (CTV) technology. Our Digital Marketing Manager, Diwakar Redhu, wanted to explore more and understand […]
ABM, B2B marketing in Technology
Unlocking the full potential of Marketo for B2B marketing
The Velo team has been working with Marketo for a number of years. As with most marketing automation software, there is much to learn in order to get the most from it. We’ve learned many lessons on our path to unlocking the full potential of the platform for clients. Some lessons proved to be best […]
B2B Campaigns, B2B marketing in Technology, Customer Experience
What are the top marketing challenges facing technology businesses and how to fix them?
Technology is a dominant sector, with more spent online, on software and tech subscription and investment in business tech, at an all time high. Technology companies often appear to be incredibly marketing savvy. Deliciously minimalist and easy to navigate websites. Very clear propositions, often focusing on a single point of customer pain and transformation. Conversion […]
B2B Branding, B2B Creative, B2B marketing in Technology, Customer Experience
Are changes in the HR space evolving the way products and services will be bought and sold forever?
We’re recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times. HR as a problem solver Following the pandemic, the importance of the HR function within organisations has been elevated. […]
B2B Creative, Customer Experience
Is data gathering as tiresome as it seems, or do we just need better tools?
Whether you are a large corporation or a small local business, data is a crucial element in driving effective decision-making. How else do we know how many sales are made or how many people got close enough to committing to a purchase before leaving the site before checkout? Data is an invaluable asset to have […]
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