Insights and planning

Defining and writing an ROI-driven marketing plan isn’t easy, and yet it’s crucial if you want to drive results. That’s why at Velo we’ve got the knowledge, the experience and the skills within our team to help you develop a plan that delivers.

All our planning starts with insight. We design a data-fuelled understanding of your business, your audiences, your competitors and your existing marketing strategy that gives us in-depth insights and prepares the foundation for our partnership.

During our collaborative workshops, we help you define your marketing goals and analyse all available data sets, including customer feedback, website performance and visitor behaviour to identify where your marketing is having an impact and where we can drive noticeable improvements.

When it comes to marketing planning, we drive always-on awareness activities, layered with demand generation campaign bursts to stimulate a flow of quality leads, which are then nurtured to sale by specific relationship-building activities. This approach delivers results, growth and prospect stimulation. How do we know? Because in 2019 we’ve been nominated for six Drum Recommends Awards, including one for strategic thinking.

Our services:

  • Strategic marketing plans
  • Value proposition development
  • Communication and campaign planning
  • Brand strategy
  • Messaging framework development
  • Customer advocacy and success programmes
  • Marketing effectiveness audits
  • Audience and persona planning
  • Customer experience analysis
  • User journey planning
  • Website analytics reviews
  • Insight workshops, surveys and research
  • Company research for ABM programmes

Let us help you with planning for your next project Contact us