Branding and visual identity

Are you clear on who you are? And does everything you produce reinforce this? We’re not just talking about your logo or some nice brochures, we’re talking about your company’s personality.

A clear brand position provides clarity on your corporate identity and a point of difference that your customers value.

An essential part of your brand positioning is a strong and consistent visual identity. It’s who you are, it’s why you are different, it’s how you are special and it helps you demonstrates your value. It’s not pretty pictures.

We have a tried and tested framework for developing strong brand positioning, with powerful visual identities that impress. Our creative and intelligent branding team work with you to develop a brand position and visual identity that accurately and uniquely conveys your company.

We understand how valuable branding is; it aids recruitment, drives sales and fosters customer loyalty and retention. A strong and differentiated brand should touch every aspect of your business; and that’s where Velo can help.

Our services:

  • Brand audits
  • Brand development
  • Visual identity development
  • Logo design
  • Value proposition development
  • Positioning workshops
  • Tone of voice workshops
  • Brand Guidelines

Case study - Crowcon

A new creative direction for the market leader in gas safety solutions

We developed a new creative direction that made sure the Halma-owned company’s products, ethos and expertise would stand out. Through creative and copy, we ensured that Crowcon’s comprehensive product information was presented in a manner that would be beneficial to both their customers and staff.

View case study

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