B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Audiences, B2B Campaigns, B2B marketing in Insurance, B2B marketing in manufacturing, B2B marketing in Professional Services, B2B marketing in Technology, B2B Strategy
Why should you target the 95% of your audience that are not in the market?
Over the years, there have been many B2B marketing studies that changed the industry’s thinking. You’ll be familiar with their headline results but often keen to know more, and to review the original source. This series of articles provides an overview of the research and how they apply for B2B marketers targeting a niche. Not […]
B2B Audiences, B2B Research, B2B Strategy
The cost of living crisis: implications for B2B marketing
The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis. There’s no doubt that the economy in the UK and Europe is in the grip of another challenging crunch right now. The Office of National Statistics reported the following in June 2022: Household Cost Indices (HCIs) saw similar inflation […]
B2B Audiences, Customer Experience
How to effectively plan customer experience touchpoints using user story mapping
Our agency formula for ‘B2B marketing to be proud of’ consists of three core components: Customer Experience, Integrated Marketing and Brand Communications. We believe these elements working together ensure that your audience connects with your brand, your customers are nurtured towards an ultimate sales goal, and you turn engagement into long-term customer loyalty. If any […]
B2B Audiences, B2B Content, B2B Research
All You Wanted To Know About Research-Led Marketing
Not sure how to implement research into marketing campaigns? We have everything you need to get started. Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live. In Part – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect. But […]
B2B Audiences, B2B Campaigns, B2B Content
Localising your B2B campaign for local markets: how to make it work
Localising your global campaigns provides an opportunity to increase market engagement and lift your ROI. That seems pretty obvious, but why then do so many companies fail to make their content relevant, engaging, and easy for their potential international audiences to consume? Well written and easy-to-understand messaging in a native language makes readers feel more […]
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