B2B marketing insights for
those targeting a niche
Insights, learnings and stories from the world of B2B marketing and communications, direct from Velo’s B2B agency team
B2B Marketing Agency Selection, B2B marketing in manufacturing, B2B marketing in Professional Services, B2B marketing in Technology
Why use a pitch when selecting an agency? It puts too much pressure on a client’s brief.
When looking for a new agency, common practice is to invite selected agencies to generate initial ideas, explain their approach, and share relevant experience around the problem you’re seeking to solve. Typically, most pitches involve an initial brief. This brief is crucial for the agency, as it provides the basis for deciding whether to participate […]
B2B Marketing Agency Selection, B2B Sales Enablement
Why is it called “winning” a new client when a good client-agency relationship is a partnership?
The vocab is just wrong. If someone wins, someone else loses. To apply this vocab to starting a new business partnership exemplifies how the pitch process is broken. Most clients talk about appointing a new agency. Never winning a new agency. Why? In day-to-day life, you rarely speak this way. You don’t “win” a new member of […]
B2B Marketing Agency Selection
Is well-being in an agency the responsibility of the company or the individual?
Working in an agency can be hard, particularly at specific times of the year. We do our best to manage workloads and timelines at an organisational level, but with varied and challenging work, there is always room for improvement. Everyone has different needs and tolerances. Operating in a world where change is a constant simplifies […]
B2B Marketing Agency Selection
Absolutely (Christmas) Crackers!
2023 was crackers! We wanted to end it by putting a smile on all B2B marketers faces, with our Christmas Cracker hunt! The Velo team has hidden 12 crackers in our very own Christmas London festive scene for you to find. Each one contains some B2B marketing wisdom to help you in 2024 and hidden […]
AI & MarTech for B2B, B2B Marketing Agency Selection
How is Velo approaching AI? We’re proceeding with caution, and so should you!
Change is afoot, but not for the first time. History repeats itself. AI isn’t the first shift that’s forced agencies, media and marketers to adapt. For instance, during the 80s, the introduction of computers and accessible software reinvented desktop publishing and photo editing. It replaced manually laying out paper and photos on a desktop and […]
B2B Creative, B2B Marketing Agency Selection
How to stay creative in B2B marketing – highlights from our Gallery visit
When you’re in the business of creativity, it’s critical to garner all the inspiration and stimulation you can. To do this, sometimes you have to step outside your usual environment, immerse yourself in other ideas, and look at life from a different perspective. And what better place to channel such creativity than an art gallery? […]
B2B Marketing Agency Selection
Being the best, not the biggest agency for our sectors
Over the past decade, the Velo team has changed in size and shape to be unrecognisable from where we started. In the beginning, the team worked from home and comprised young parents looking to enjoy the perks of a better work-life balance alongside the challenge of diverse and wide-ranging work, team and clients. And all […]
B2B Marketing Agency Selection
Compassion conquers all
What is a ‘culture of compassion’? While we have endeavoured to achieve this from the start, this week we truly put it into practice. We’ll be honest: we’ve been having a hard time keeping motivated this week. Maybe it’s because the sun has been shining. Maybe it’s because we still haven’t hit a rhythm […]
B2B Marketing Agency Selection
How we create value for our clients
Even back in 2010 when the agency began, one lesson has been constant. We see examples of it in our twice-yearly client feedback survey commissioned through an independent research firm, The Drum, so we know we’re on to something. Particularly as benchmarking us against other agencies of our size has seen us continuously ranked in […]
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